Brandwave

CeraVe vs Eucerin:Which is more popular?

In October 2026, Eucerin had more branded searches than CeraVe among sunscreen brands worldwide. Eucerin had about 114,000 branded searches, while CeraVe had 72,800. Eucerin made up 4.7% of all sunscreen brand searches we track, and CeraVe accounted for 3%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, CeraVe appeared in three of the four answers and Eucerin in none.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Eucerin, about 56% more searches than CeraVe

Eucerin 114K searchesCeraVe 72.8K searches

Who does AI mention more?

CeraVe, mentioned in 3 of 4 answers, Eucerin in 0

CeraVe in 3 of 4Eucerin in 0 of 4

Who does AI recommend more?

CeraVe, the only one of the two named

CeraVe first in 3Eucerin never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CeraVe was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eucerin did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. +1 more
  11. Eucerin–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eucerin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CeraVe or Eucerin more popular in search?

This chart shows how often people search Google for CeraVe and Eucerin by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

CeraVe and Eucerin among sunscreen brands worldwide, by month

Share of searches by month for Eucerin, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue Lizard
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%

Eucerin and CeraVe sell other things too, so only their searches that name this product count here, like “eucerin spf”.

How has branded search for CeraVe and Eucerin changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: CeraVe took it in January 2026, Eucerin took it in June 2026.
  • Across the 12 months ending October 2026, CeraVe’s share of searches among sunscreen brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 41.3K to 72.8K.
  • Across the 12 months ending October 2026, Eucerin’s share of searches among sunscreen brands worldwide moved from 2.5% to 4.7%, and its estimated monthly branded searches moved from 43.4K to 114K.

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Eucerin overtook Supergoop! to rank 8th among sunscreen brands worldwide, with 4.7% of the searches.

  2. CeraVe’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 3.6% to 3% in October 2026.

How are CeraVe’s and Eucerin’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CeraVe’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

3 branded search terms

  • cerave spf
  • cerave sunblock
  • cerave sunscreen

Eucerin

2 branded search terms

  • eucerin spf
  • eucerin sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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