How popular isBlue Lizard?
In September 2026, people searched for Blue Lizard by name about 27,100 times worldwide, a 173.7% increase from the previous year. These searches made up 0.63% of all global sunscreen brand searches, placing Blue Lizard tenth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in three of the four answers and was the fourth most recommended of the 13.
Blue Lizard is the tenth most searched of 13 competitors and the fourth most recommended in AI answers.
La Roche-PosayShare of searches 42.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NeutrogenaShare of searches 19.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
NiveaShare of searches 18.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Ultra VioletteShare of searches 6.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Blue LizardShare of searches 0.63%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Blue Lizard is the fourth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sun Bum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunscreen brands
4 answers
Asked ChatGPT
“Which sunscreen brand should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What's the best sunscreen brand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“face sunscreen”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sunscreen brands compete with Blue Lizard?
Share of searches by month for La Roche-Posay, Neutrogena, Nivea, Ultra Violette, Banana Boat, Supergoop!, Bondi Sands, Blue Lizard. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Neutrogena | Nivea | Ultra Violette | Banana Boat | Supergoop! | Bondi Sands | Sun Bum | EltaMD | Blue Lizard | Naked Sundays | Vacation | COOLA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 22.3% | 15.7% | 4.8% | 4.6% | 2.6% | 2.1% | 1.5% | 1.4% | 0.23% | 0.85% | 0.39% | 0.14% |
| Nov 2025 | 47.4% | 19.9% | 17.1% | 3.3% | 2.8% | 2.9% | 2.2% | 1.4% | 1.3% | 0.17% | 1% | 0.42% | 0.12% |
| Dec 2025 | 47.9% | 21.6% | 14.7% | 3.3% | 3.5% | 2.7% | 2.2% | 1.7% | 1.1% | 0.21% | 0.72% | 0.38% | 0.12% |
| Jan 2026 | 46.1% | 20.8% | 16.6% | 3.3% | 4% | 2.8% | 1.9% | 1.8% | 1.2% | 0.3% | 0.59% | 0.39% | 0.14% |
| Feb 2026 | 48.6% | 20.9% | 14.9% | 2.9% | 3.5% | 2.9% | 1.9% | 1.7% | 1.3% | 0.32% | 0.47% | 0.48% | 0.19% |
| Mar 2026 | 48.6% | 19.2% | 12.1% | 3.9% | 3.6% | 3.9% | 2.2% | 2.4% | 1.6% | 0.72% | 0.56% | 0.76% | 0.28% |
| Apr 2026 | 47.7% | 18.8% | 11.9% | 3.6% | 3.9% | 4.7% | 2.7% | 2.4% | 1.6% | 0.86% | 0.64% | 0.89% | 0.27% |
| May 2026 | 45.8% | 18.1% | 11.5% | 4.7% | 3.8% | 5.4% | 2.7% | 2.9% | 1.5% | 1.5% | 0.67% | 1.1% | 0.32% |
| Jun 2026 | 41.8% | 17.1% | 12.3% | 6% | 4.2% | 5.2% | 2.9% | 3.8% | 1.7% | 2.5% | 0.83% | 1.2% | 0.44% |
| Jul 2026 | 42.1% | 16.7% | 17.5% | 5% | 4% | 4.3% | 2.1% | 3.1% | 1.4% | 1.7% | 0.65% | 1% | 0.36% |
| Aug 2026 | 43.9% | 21.2% | 15.8% | 4.5% | 4% | 3.2% | 1.8% | 1.9% | 1.2% | 0.97% | 0.62% | 0.7% | 0.21% |
| Sep 2026 | 42.3% | 19.9% | 18.1% | 6.5% | 3.3% | 2.9% | 2.1% | 1.7% | 1.4% | 0.63% | 0.59% | 0.51% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.3% | 1.8M | -18.3% | -1.6 points | |
| 2, held 2nd | 19.9% | 861K | -20.6% | -1.3 points | |
| 3, held 3rd | 18.1% | 783K | -3.1% | +2.3 points | |
| 4, held 4th | 6.5% | 279K | +21.8% | +2 points | |
| 5, held 5th | 3.3% | 143K | -30.4% | -0.7 points | |
| 6, held 6th | 2.9% | 125K | -22.7% | -0.3 points | |
| 7, moved from 8th to 7th | 2.1% | 90.2K | -0.41% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.7% | 72.6K | -23.5% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.4% | 60.5K | 0% | +0.2 points | |
| 10, held 10th | 0.63% | 27.1K | -45.3% | -0.3 points | |
| 11, moved from 12th to 11th | 0.59% | 25.4K | -19.2% | 0 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.51% | 22.1K | -38.2% | -0.2 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.13% | 5.8K | -45.5% | -0.1 points |
42.3%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.
19.9%
Held 2nd. 861K estimated branded searches, -20.6% vs prior month. Share -1.3 points.
3.
Nivea18.1%
Held 3rd. 783K estimated branded searches, -3.1% vs prior month. Share +2.3 points.
6.5%
Held 4th. 279K estimated branded searches, +21.8% vs prior month. Share +2 points.
3.3%
Held 5th. 143K estimated branded searches, -30.4% vs prior month. Share -0.7 points.
2.9%
Held 6th. 125K estimated branded searches, -22.7% vs prior month. Share -0.3 points.
2.1%
Moved from 8th to 7th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.3 points.
8.
Sun Bum1.7%
Moved from 7th to 8th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.2 points.
9.
EltaMD1.4%
Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.
Blue Lizard0.63%
Held 10th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.3 points.
0.59%
Moved from 12th to 11th. 25.4K estimated branded searches, -19.2% vs prior month. Share 0 points.
12.
Vacation0.51%
Moved from 11th to 12th. 22.1K estimated branded searches, -38.2% vs prior month. Share -0.2 points.
13.
COOLA0.13%
Held 13th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.
Compare popularity between Blue Lizard and its closest rivals
Every comparison with Blue Lizard
17 comparisons
- Banana Boat vs Blue Lizard
- Beauty of Joseon vs Blue Lizard
- Blue Lizard vs Bondi Sands
- Blue Lizard vs CeraVe
- Blue Lizard vs COSRX
- Blue Lizard vs EltaMD
- Blue Lizard vs Eucerin
- Blue Lizard vs La Roche-Posay
- Blue Lizard vs Neutrogena
- Blue Lizard vs Nivea
- Blue Lizard vs Sun Bum
- Blue Lizard vs Supergoop!
- Blue Lizard vs Ultra Violette
- Blue Lizard vs Naked Sundays
- Blue Lizard vs Vacation
- Blue Lizard vs Childs Farm
- Blue Lizard vs COOLA
How has branded search demand for Blue Lizard changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Lizard worldwide rose from 9.9K to 27.1K.
- Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide peaked at 2.5% in June 2026 and was lowest at 0.17% in November 2025.
- Across the 12 months ending September 2026, Blue Lizard rose from 12th to 10th among sunscreen brands worldwide.
How did search popularity change for sunscreen brands worldwide in September 2026?
6 changes
In September 2026, Nivea gained share of searches among sunscreen brands worldwide, from 15.8% to 18.1%.
In September 2026, Ultra Violette gained share of searches among sunscreen brands worldwide, from 4.5% to 6.5%.
In September 2026, La Roche-Posay lost share of searches among sunscreen brands worldwide, from 43.9% to 42.3%.
In September 2026, Neutrogena lost share of searches among sunscreen brands worldwide, from 21.2% to 19.9%.
In September 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 4% to 3.3%.
Supergoop!’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 5.2% to 2.9% in September 2026.
How are Blue Lizard’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Blue Lizard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- blue lizard sunscreen
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Where does Blue Lizard compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| SPF brands | 10th of 10 | 0.44% | Show ranking |
| Sunscreen brands | 10th of 13 | 0.63% | Shown above |
| Sun cream brands | 7th of 8 | 0.68% | Show ranking |
Is Blue Lizard your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.