Brandwave

Blue Lizard vs Naked Sundays:Which is more popular?

In September 2026, Blue Lizard and Naked Sundays were level in searches among sunscreen brands worldwide, with an estimated 27.1K versus 25.4K branded searches, at 0.63% and 0.59% of the total. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in three of the four answers and Naked Sundays in none.

Among sunscreen brands worldwide in September 2026

Who do people search for more?

Blue Lizard, about 7% more searches than Naked Sundays

Blue Lizard 27.1K searchesNaked Sundays 25.4K searches

Who does AI mention more?

Blue Lizard, mentioned in 3 of 4 answers, Naked Sundays in 0

Blue Lizard in 3 of 4Naked Sundays in 0 of 4

Who does AI recommend more?

Blue Lizard, the only one of the two named

Blue Lizard first in 3Naked Sundays never named

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naked Sundays did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. +1 more
  11. Naked Sundays–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or Naked Sundays more popular in search?

This chart shows how often people search Google for Blue Lizard and Naked Sundays by name. Each line represents a brand's share of searches for all 13 sunscreen brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Naked Sundays among sunscreen brands worldwide, by month

Share of searches by month for Blue Lizard, Naked Sundays. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

How has the Blue Lizard and Naked Sundays comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Blue Lizard took it in March 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands worldwide moved from 0.85% to 0.59%, and its estimated monthly branded searches moved from 35.7K to 25.4K.

How did search popularity change for sunscreen brands worldwide in September 2026?

2 changes

  1. Blue Lizard’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2.5% to 0.63% in September 2026.

  2. In September 2026, Naked Sundays rose from 12th to 11th among sunscreen brands worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Naked Sundays

4 branded search terms

  • naked sundays
  • naked sundays cabana
  • naked sundays spf
  • naked sundays sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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