How popular isNaked Sundays in search?
In August 2026, there were an estimated 17K branded searches for Naked Sundays worldwide which is down 7% over the last 11 months. Naked Sundays holds 4.1% estimated Share of Search among sunscreen brands worldwide and is ranked 6th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Supergoop!38.7%
Sun Bum22.8%
Ultra Violette15.4%Vacation8.6%
Bondi Sands7.9%
Naked Sundays4.1%
COOLA2.5%
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Which sunscreen brands compete with Naked Sundays?
Share of Search by month for Supergoop!, Sun Bum, Ultra Violette, Vacation, Bondi Sands, Naked Sundays, COOLA. The figures are in the table below the chart.
View monthly share of search table
| Month | Supergoop! | Sun Bum | Ultra Violette | Vacation | Bondi Sands | Naked Sundays | COOLA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.9% | 22% | 5.4% | 8.2% | 6% | 1.9% |
| Nov 2025 | 42.1% | 21.1% | 14.6% | 6.1% | 7.9% | 6.4% | 1.8% |
| Dec 2025 | 41% | 24.8% | 13.8% | 5.7% | 7.7% | 5.2% | 1.8% |
| Jan 2026 | 39.7% | 25.6% | 14.5% | 5.5% | 8.6% | 4.1% | 2% |
| Feb 2026 | 41.5% | 24.3% | 13.6% | 6.9% | 7.9% | 3.1% | 2.7% |
| Mar 2026 | 42.4% | 26% | 10.9% | 8.4% | 6.1% | 3.3% | 3% |
| Apr 2026 | 44.3% | 22.4% | 12.2% | 8.6% | 6.8% | 3.2% | 2.6% |
| May 2026 | 44% | 23.3% | 10.7% | 9.2% | 7.1% | 3.1% | 2.6% |
| Jun 2026 | 39.3% | 28.4% | 10.4% | 9.2% | 6.3% | 3.2% | 3.3% |
| Jul 2026 | 38.6% | 27.8% | 10.8% | 9% | 7.2% | 3.4% | 3.2% |
| Aug 2026 | 38.7% | 22.8% | 15.4% | 8.6% | 7.9% | 4.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 162K | -29.9% | +0.1 points | |
| 2, held 2nd | 22.8% | 94.9K | -43% | -5.1 points | |
| 3, held 3rd | 15.4% | 64.1K | -0.47% | +4.6 points | |
| 4, held 4th | 8.6% | 35.9K | -33.1% | -0.4 points | |
| 5, held 5th | 7.9% | 33.1K | -22.9% | +0.7 points | |
| 6, held 6th | 4.1% | 17K | -16.1% | +0.7 points | |
| 7, held 7th | 2.5% | 10.6K | -45.3% | -0.7 points |
38.7%
held 1st · 162K estimated branded searches · -29.9% vs prior month · +0.1 points
2.
Sun Bum22.8%
held 2nd · 94.9K estimated branded searches · -43% vs prior month · -5.1 points
15.4%
held 3rd · 64.1K estimated branded searches · -0.47% vs prior month · +4.6 points
4.
8.6%
held 4th · 35.9K estimated branded searches · -33.1% vs prior month · -0.4 points
7.9%
held 5th · 33.1K estimated branded searches · -22.9% vs prior month · +0.7 points
4.1%
held 6th · 17K estimated branded searches · -16.1% vs prior month · +0.7 points
7.
COOLA2.5%
held 7th · 10.6K estimated branded searches · -45.3% vs prior month · -0.7 points
Compare search popularity between Naked Sundays and its closest rivals
- Naked Sundays vs Sun Bum: compare search popularity
- Naked Sundays vs Ultra Violette: compare search popularity
- Naked Sundays vs Bondi Sands: compare search popularity
- Naked Sundays vs COOLA: compare search popularity
- Compare Naked Sundays with any brand
How has branded search demand for Naked Sundays changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Naked Sundays worldwide fell from 18.3K to 17K.
- Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide decreased from 6% to 4.1%.
- Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.1% in May 2026.
- Across the 11 months ending August 2026, Naked Sundays fell from 5th to 6th among sunscreen brands worldwide.
How did search popularity change for sunscreen brands worldwide in August 2026?
6 changes
In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%.
In August 2026, Bondi Sands gained estimated Share of Search among sunscreen brands worldwide, from 7.2% to 7.9%.
In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%.
In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.
In August 2026, COOLA lost estimated Share of Search among sunscreen brands worldwide, from 3.2% to 2.5%.
Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.
How is Naked Sundays measured?
Brandwave collects information about searches that people make online using Naked Sundays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- naked sundays beauty screen
- naked sundays cabana
- naked sundays spf
- naked sundays sunscreen
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Is Naked Sundays your brand?
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