Brandwave

EltaMD vs Naked Sundays:Which is more popular?

In September 2026, EltaMD had more branded searches than Naked Sundays among sunscreen brands worldwide. EltaMD had about 60,500 branded searches, while Naked Sundays had 25,400. EltaMD made up 1.4% of all sunscreen brand searches we track, and Naked Sundays accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, EltaMD appeared in two of the four answers and Naked Sundays in none.

Among sunscreen brands worldwide in September 2026

Who do people search for more?

EltaMD, about 2 searches for every 1 for Naked Sundays

EltaMD 60.5K searchesNaked Sundays 25.4K searches

Who does AI mention more?

EltaMD, mentioned in 2 of 4 answers, Naked Sundays in 0

EltaMD in 2 of 4Naked Sundays in 0 of 4

Who does AI recommend more?

EltaMD, the only one of the two named

EltaMD first in 2Naked Sundays never named

Follow EltaMD vs Naked Sundays and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Naked Sundays did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. +1 more
  11. Naked Sundays–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naked Sundays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is EltaMD or Naked Sundays more popular in search?

This chart shows how often people search Google for EltaMD and Naked Sundays by name. Each line represents a brand's share of searches for all 13 sunscreen brands we track, month by month, from English-language searches worldwide.

EltaMD and Naked Sundays among sunscreen brands worldwide, by month

Share of searches by month for EltaMD, Naked Sundays. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

How has the EltaMD and Naked Sundays comparison changed over the last 12 months?

3 findings
  • EltaMD was ahead of Naked Sundays in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Naked Sundays’ share of searches among sunscreen brands worldwide moved from 0.85% to 0.59%, and its estimated monthly branded searches moved from 35.7K to 25.4K.

How did search popularity change for sunscreen brands worldwide in September 2026?

1 change

  1. In September 2026, Naked Sundays rose from 12th to 11th among sunscreen brands worldwide.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using EltaMD’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EltaMD

2 branded search terms

  • elta md
  • eltamd

Naked Sundays

4 branded search terms

  • naked sundays
  • naked sundays cabana
  • naked sundays spf
  • naked sundays sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free