Brandwave

How popular isEltaMD?

In September 2026, people searched for EltaMD by name about 60,500 times worldwide, about the same as the previous year. These searches made up 0.99% of all global SPF brand searches, placing EltaMD ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, EltaMD appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

EltaMD is the ninth most searched of 10 competitors and the second most recommended in AI answers.

  1. La Roche-PosayShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. NeutrogenaShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Beauty of JoseonShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. EltaMDShare of searches 0.99%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. EltaMD is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. EltaMD2nd
  3. Supergoop!3rd
  4. CeraVe4th
  5. Neutrogena5th
  6. Beauty of Joseon6th
  7. Blue Lizard7th
  8. Eucerin–
  9. COSRX–
  10. Bondi Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which SPF brands compete with EltaMD?

EltaMD against SPF brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Neutrogena, Beauty of Joseon, Eucerin, COSRX, Supergoop!, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNeutrogenaBeauty of JoseonEucerinCOSRXSupergoop!Bondi SandsEltaMDBlue Lizard
Oct 202528.7%28.7%14.8%8.6%10.6%4.7%1.7%1.2%0.95%0.16%
Nov 202530.6%25%12.9%11.2%11.2%5%1.9%1.2%0.83%0.11%
Dec 202531.7%25.9%14.3%9.5%9.5%5.2%1.8%1.3%0.7%0.14%
Jan 202631%25.3%14%11.4%9.3%5.1%1.9%1%0.84%0.2%
Feb 202632.2%26.3%13.8%9.7%9.7%4.3%1.9%1.1%0.87%0.21%
Mar 202633.7%22.5%13.3%10.1%10.1%4.5%2.7%1.4%1.1%0.5%
Apr 202633.4%22.3%13.2%10%10%4.5%3.3%1.6%1.1%0.6%
May 202633%22%13%9.9%9.9%4.4%3.9%1.6%1.1%1.1%
Jun 202630.2%24.6%12.3%11.1%9.1%4.1%3.8%1.8%1.2%1.8%
Jul 202631.6%25.8%12.5%9.5%9.5%4.2%3.3%1.3%1%1.3%
Aug 202631.3%25.6%15.2%9.4%9.4%4.2%2.3%1%0.85%0.69%
Sep 202629.9%24.5%14.1%11%11%4.9%2%1.2%0.99%0.44%

  1. 1.La Roche-Posay

    29.9%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  2. 2.CeraVe

    24.5%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.1 points.

  3. 3.Neutrogena

    14.1%

    Held 3rd. 861K estimated branded searches, -20.6% vs prior month. Share -1.1 points.

  4. 4.Beauty of Joseon

    11%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.Eucerin

    11%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  6. 6.COSRX

    4.9%

    Held 6th. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Supergoop!

    2%

    Held 7th. 125K estimated branded searches, -22.7% vs prior month. Share -0.2 points.

  8. 8.Bondi Sands

    1.2%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.EltaMD

    0.99%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Blue Lizard

    0.44%

    Held 10th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.3 points.

Compare popularity between EltaMD and its closest rivals

Every comparison with EltaMD

17 comparisons

How has branded search demand for EltaMD changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EltaMD worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide held steady, from 0.95% to 0.99%.

How did search popularity change for SPF brands worldwide in September 2026?

6 changes

  1. In September 2026, Beauty of Joseon gained share of searches among SPF brands worldwide, from 9.4% to 11%.

  2. In September 2026, Eucerin gained share of searches among SPF brands worldwide, from 9.4% to 11%.

  3. In September 2026, COSRX gained share of searches among SPF brands worldwide, from 4.2% to 4.9%.

  4. In September 2026, La Roche-Posay lost share of searches among SPF brands worldwide, from 31.3% to 29.9%.

  5. In September 2026, CeraVe lost share of searches among SPF brands worldwide, from 25.6% to 24.5%.

  6. In September 2026, Neutrogena lost share of searches among SPF brands worldwide, from 15.2% to 14.1%.

How are EltaMD’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EltaMD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elta md
  • eltamd

How the Brand Demand Index is measured

Who owns EltaMD?

EltaMD is owned by Colgate-Palmolive. Brandwave also tracks Ajax, Irish Spring and Softsoap, owned by the same company, worldwide.

Do you work for EltaMD? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does EltaMD compete?

EltaMD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands9th of 100.99%Shown above
Sunscreen brands9th of 131.4%Show ranking
Sun cream brands6th of 81.5%Show ranking
Face sunscreen brands5th of 62%Show ranking
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Is EltaMD your brand?

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