EltaMD vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than EltaMD among SPF brands worldwide. La Roche-Posay had about 1.8 million branded searches, while EltaMD had 60,500. La Roche-Posay made up 29.9% of all SPF brand searches we track, and EltaMD accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about SPF brands, La Roche-Posay appeared in all five answers and EltaMD in four. La Roche-Posay was mentioned before EltaMD in three out of five answers.
Who do people search for more?
La Roche-Posay, about 30 searches for every 1 for EltaMD
Who does AI mention more?
La Roche-Posay, mentioned in every answer we collected
Who does AI recommend more?
La Roche-Posay, named ahead of EltaMD in 3 of 5 answers
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. La Roche-Posay was listed before EltaMD in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- La Roche-Posay1st
EltaMD2nd
Supergoop!3rd
CeraVe4th
Neutrogena5th
Beauty of Joseon6th
Blue Lizard7th
Eucerin–
COSRX–
Bondi Sands–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy?”
Asked ChatGPT
“What are the best SPF brands?”
Asked ChatGPT
“What's the best SPF brand for daily face protection?”
Searched Google, AI Overview
“spf brands”
Searched Google, AI Overview
“best spf”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is EltaMD or La Roche-Posay more popular in search?
This chart shows how often people search Google for EltaMD and La Roche-Posay by name. Each line represents a brand's share of searches for all ten SPF brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, EltaMD. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Neutrogena | Beauty of Joseon | Eucerin | COSRX | Supergoop! | Bondi Sands | EltaMD | Blue Lizard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 28.7% | 14.8% | 8.6% | 10.6% | 4.7% | 1.7% | 1.2% | 0.95% | 0.16% |
| Nov 2025 | 30.6% | 25% | 12.9% | 11.2% | 11.2% | 5% | 1.9% | 1.2% | 0.83% | 0.11% |
| Dec 2025 | 31.7% | 25.9% | 14.3% | 9.5% | 9.5% | 5.2% | 1.8% | 1.3% | 0.7% | 0.14% |
| Jan 2026 | 31% | 25.3% | 14% | 11.4% | 9.3% | 5.1% | 1.9% | 1% | 0.84% | 0.2% |
| Feb 2026 | 32.2% | 26.3% | 13.8% | 9.7% | 9.7% | 4.3% | 1.9% | 1.1% | 0.87% | 0.21% |
| Mar 2026 | 33.7% | 22.5% | 13.3% | 10.1% | 10.1% | 4.5% | 2.7% | 1.4% | 1.1% | 0.5% |
| Apr 2026 | 33.4% | 22.3% | 13.2% | 10% | 10% | 4.5% | 3.3% | 1.6% | 1.1% | 0.6% |
| May 2026 | 33% | 22% | 13% | 9.9% | 9.9% | 4.4% | 3.9% | 1.6% | 1.1% | 1.1% |
| Jun 2026 | 30.2% | 24.6% | 12.3% | 11.1% | 9.1% | 4.1% | 3.8% | 1.8% | 1.2% | 1.8% |
| Jul 2026 | 31.6% | 25.8% | 12.5% | 9.5% | 9.5% | 4.2% | 3.3% | 1.3% | 1% | 1.3% |
| Aug 2026 | 31.3% | 25.6% | 15.2% | 9.4% | 9.4% | 4.2% | 2.3% | 1% | 0.85% | 0.69% |
| Sep 2026 | 29.9% | 24.5% | 14.1% | 11% | 11% | 4.9% | 2% | 1.2% | 0.99% | 0.44% |
How has the EltaMD and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of EltaMD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide moved from 0.95% to 0.99%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands worldwide moved from 28.7% to 29.9%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for SPF brands worldwide in September 2026?
1 change
In September 2026, La Roche-Posay lost share of searches among SPF brands worldwide, from 31.3% to 29.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using EltaMD’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EltaMD
2 branded search terms
- elta md
- eltamd
La Roche-Posay
1 branded search term
- la roche posay
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