Brandwave

How popular isLa Roche-Posay in search?

In August 2026, there were an estimated 2.2M branded searches for La Roche-Posay worldwide which is up 22.4% over the last 11 months. La Roche-Posay holds 25.4% estimated Share of Search among eye creams worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CeraVe26%
  2. La Roche-Posay25.4%
  3. Estée Lauder18.7%
  4. The Ordinary16.1%
  5. Clinique7.6%
  6. Kiehl's6.2%
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Where does La Roche-Posay compete?

La Roche-Posay is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eye creams2nd of 625.4%Shown below
Moisturiser brands2nd of 528.1%Show ranking
Cleansers2nd of 628.5%Show ranking
Face wash brands2nd of 530.7%Show ranking
Acne treatments2nd of 633.5%Show ranking
Retinol serums1st of 644.6%Show ranking
Toners1st of 653%Show ranking
Baby sunscreen1st of 662.4%Show ranking

Which eye creams compete with La Roche-Posay?

La Roche-Posay against eye creams worldwide, by month

Share of Search by month for CeraVe, La Roche-Posay, Estée Lauder, The Ordinary, Clinique, Kiehl's. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayEstée LauderThe OrdinaryCliniqueKiehl's
Oct 202524.6%19.7%26.3%13.2%8.9%7.3%
Nov 202518.5%17.5%28.5%16.5%9.5%9.5%
Dec 202521.8%20.5%27.5%13.5%9.2%7.5%
Jan 202624.8%23.3%20.8%15.4%8.6%7%
Feb 202625.4%24.9%22.3%13.7%7.5%6.1%
Mar 202622.3%26%23.2%14.3%7.8%6.4%
Apr 202623%26.8%19.5%17.3%8%5.4%
May 202623.3%27.8%20.3%14.7%8.3%5.6%
Jun 202625.5%25.5%18.7%16.3%7.7%6.3%
Jul 202625.9%25.8%19%16.4%7.8%5.2%
Aug 202626%25.4%18.7%16.1%7.6%6.2%
Sep 2026——————

  1. 1.CeraVe

    26%

    Held 1st. 2.3M estimated branded searches, +2.1% vs prior month. Share +0.1 points.

  2. 2.La Roche-Posay

    25.4%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Estée Lauder

    18.7%

    Held 3rd. 1.6M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.The Ordinary

    16.1%

    Held 4th. 1.4M estimated branded searches, -0.42% vs prior month. Share -0.3 points.

  5. 5.Clinique

    7.6%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Kiehl's

    6.2%

    Held 6th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

Compare search popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide increased from 19.7% to 25.4%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide peaked at 27.8% in May 2026 and was lowest at 17.5% in November 2025.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among eye creams worldwide.

How did search popularity change for eye creams worldwide in August 2026?

  1. In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.

  2. CeraVe’s estimated Share of Search among eye creams worldwide has gained ground for 3 months in a row, from 23.3% to 26% in August 2026.

  3. Estimated monthly branded searches for La Roche-Posay worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

  4. Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.

  5. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.

  6. Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is La Roche-Posay measured?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • la roche posay

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How the Brand Demand Index is measured

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