Essano vs La Roche-Posay:Which is more popular?
In October 2026, La Roche-Posay had more branded searches than Essano among face toner brands worldwide. La Roche-Posay had about 12,100 branded searches, while Essano had 210. La Roche-Posay made up 4.2% of all face toner brand searches we track, and Essano accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about face toner brands, La Roche-Posay appeared in two of the five answers and Essano in none.
Who do people search for more?
La Roche-Posay, about 58 searches for every 1 for Essano
Who does AI mention more?
La Roche-Posay, mentioned in 2 of 5 answers, Essano in 0
Who does AI recommend more?
La Roche-Posay, the only one of the two named
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Top face toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Essano did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paula's Choice1st- La Roche-Posay2nd
Anua3rd
The Ordinary3rd
Thayers5th
Round Lab6th
Laneige7th
COSRX8th
Simple9th- +3 more
Essano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paula's Choice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thayers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Laneige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Ordinary2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Round Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face toner brands
5 answers
Asked ChatGPT
“Which face toner brand should I buy?”
Asked ChatGPT
“What are the best face toner brands?”
Asked ChatGPT
“What's the best face toner brand for daily skincare?”
Searched Google, AI Overview
“best face toner”
Searched Google, AI Overview
“toner for oily skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Essano or La Roche-Posay more popular in search?
This chart shows how often people search Google for Essano and La Roche-Posay by name. Each line represents a brand's share of searches for all 13 face toner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, Essano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thayers | Anua | Beauty of Joseon | Laneige | The Ordinary | Pixi | COSRX | Paula's Choice | Round Lab | La Roche-Posay | Simple | Innisfree | Essano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.4% | 15.1% | 5.5% | 10.1% | 6.7% | 11.3% | 5.5% | 8.3% | 4.5% | 4.5% | 3.7% | 1.3% | 0.03% |
| Dec 2025 | 24.1% | 15.6% | 5.7% | 8.5% | 7% | 11.7% | 4.7% | 8.5% | 4.7% | 4.7% | 3.8% | 1.1% | 0.04% |
| Jan 2026 | 21.9% | 14.1% | 6.3% | 9.4% | 7.7% | 12.3% | 5.2% | 7.7% | 5.2% | 5.2% | 3.5% | 1.5% | 0.06% |
| Feb 2026 | 24.9% | 16.1% | 5.9% | 8.8% | 7.2% | 9.8% | 4.8% | 7.2% | 4.8% | 4.8% | 3.9% | 1.7% | 0.06% |
| Mar 2026 | 24.3% | 15.7% | 7% | 7% | 7% | 10.2% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 1.7% | 0.05% |
| Apr 2026 | 24.3% | 15.7% | 7% | 8.6% | 7% | 9.6% | 4.7% | 7% | 5.7% | 4.7% | 3.8% | 1.7% | 0.04% |
| May 2026 | 24.4% | 15.8% | 5.8% | 7.1% | 8.7% | 11.2% | 4.7% | 7.1% | 5.8% | 3.9% | 3.9% | 1.7% | 0.07% |
| Jun 2026 | 25.6% | 16.6% | 6.1% | 6.1% | 9.1% | 8.3% | 4.9% | 7.4% | 6.1% | 4% | 4% | 1.8% | 0.06% |
| Jul 2026 | 26.1% | 16.8% | 6.2% | 6.2% | 7.5% | 8.4% | 5% | 6.2% | 6.2% | 4.1% | 5% | 2.2% | 0.07% |
| Aug 2026 | 25.7% | 16.6% | 7.4% | 6.1% | 7.4% | 8.3% | 5% | 6.1% | 6.1% | 4.1% | 5% | 2.2% | 0.11% |
| Sep 2026 | 25.4% | 16.4% | 7.3% | 7.3% | 7.3% | 8.2% | 4.9% | 6% | 6% | 4% | 4.9% | 2.2% | 0.09% |
| Oct 2026 | 21.8% | 21% | 7.7% | 7.7% | 7.7% | 7.4% | 5.1% | 5.1% | 5.1% | 4.2% | 4.2% | 2.8% | 0.07% |
La Roche-Posay and Essano sell other things too, so only their searches that name this product count here, like “la roche posay toner”.
How has branded search for Essano and La Roche-Posay changed worldwide over the last 12 months?
3 findings
- La Roche-Posay was ahead of Essano in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Essano’s share of searches among face toner brands worldwide moved from 0.03% to 0.07%, and its estimated monthly branded searches moved from 90 to 210.
- Across the 12 months ending October 2026, La Roche-Posay’s share of searches among face toner brands worldwide moved from 4.5% to 4.2%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for face toner brands worldwide in October 2026?
2 changes
In October 2026, La Roche-Posay rose from 11th to 10th among face toner brands worldwide.
Estimated monthly branded searches for Essano worldwide rose 133.3% over 12 measured months, from 90 to 210 in October 2026.
How are Essano’s and La Roche-Posay’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Essano’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essano
1 branded search term
- essano toner
La Roche-Posay
1 branded search term
- la roche posay toner
Other head-to-heads among face toner brands
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