Brandwave

How popular isAnua in search?

In September 2026, there were an estimated 110K branded searches for Anua worldwide which is up 17.7% over the last 12 months. Anua holds 1% estimated Share of Search among face toner brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon37.4%
  2. Laneige25%
  3. COSRX16.7%
  4. Innisfree11.2%
  5. Round Lab5%
  6. Thayers3.5%
  7. Anua1%
  8. Essano0.24%
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Which face toner brands compete with Anua?

Anua against face toner brands worldwide, by month

Share of Search by month for Beauty of Joseon, Laneige, COSRX, Innisfree, Round Lab, Thayers, Anua. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonLaneigeCOSRXInnisfreeRound LabThayersAnuaEssano
Oct 202530.5%30.5%16.7%13.6%4.1%3.2%1%0.3%
Nov 202533%33%14.7%12.1%3.6%2.5%0.89%0.22%
Dec 202529.4%35.9%16.1%10.7%4%2.7%0.97%0.24%
Jan 202635.9%29.3%16%10.7%3.9%2.7%1.2%0.19%
Feb 202634.5%28.2%15.4%12.6%4.6%3.2%1.1%0.18%
Mar 202637.6%25.2%16.8%11.3%5%2.9%1%0.2%
Apr 202639.4%21.6%17.6%11.8%5.3%3%1.1%0.21%
May 202639.4%21.5%17.6%11.8%5.3%3%1.1%0.32%
Jun 202643.6%19.5%15.9%10.6%5.8%3.3%0.96%0.23%
Jul 202637%24.7%16.5%11%6%3.4%0.99%0.24%
Aug 202637%24.7%16.5%11%6%3.4%0.99%0.24%
Sep 202637.4%25%16.7%11.2%5%3.5%1%0.24%

  1. 1.Beauty of Joseon

    37.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Laneige

    25%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.COSRX

    16.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Innisfree

    11.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Round Lab

    5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1 points.

  6. 6.Thayers

    3.5%

    Held 6th. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Anua

    1%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Essano

    0.24%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Anua and its closest rivals

Every comparison with Anua

How has branded search demand for Anua changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Anua worldwide rose from 93.4K to 110K.
  • Across the 12 months ending September 2026, Anua’s estimated Share of Search among face toner brands worldwide held steady at 1%.

How did search popularity change for face toner brands worldwide in September 2026?

  1. In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 6% to 5%.

  2. Estimated monthly branded searches for Beauty of Joseon worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  3. Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Anua compete?

Anua is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Korean skincare brands4th of 55.9%Show ranking
Face toner brands7th of 81%Shown above

How is Anua measured?

Brandwave collects information about searches that people make online using Anua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • anua heartleaf
  • anua skincare
  • skincare anua

Do you work for Anua? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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