Brandwave

How popular isBeauty of Joseon in search?

In September 2026, there were an estimated 1M branded searches for Beauty of Joseon worldwide which is up 30.8% over the last 12 months. Beauty of Joseon holds 56% estimated Share of Search among korean skincare brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beauty of Joseon56%
  2. COSRX21.6%
  3. SKIN100411.5%
  4. Anua5.9%
  5. Round Lab5%
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Which korean skincare brands compete with Beauty of Joseon?

Beauty of Joseon against korean skincare brands worldwide, by month

Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua, Round Lab. The figures are in the table below the chart.

View monthly share of search table
MonthBeauty of JoseonCOSRXSKIN1004AnuaRound Lab
Oct 202549.9%25.8%13.8%5.8%4.7%
Nov 202551.9%22.7%14.9%6.2%4.2%
Dec 202548%26.5%13.8%6.9%4.8%
Jan 202652.9%23.4%12.9%6.5%4.3%
Feb 202653.8%22.7%12.1%6.3%5.1%
Mar 202654.7%22.9%12.1%5.2%5.2%
Apr 202656.3%22%11.7%5%5%
May 202656.4%22.6%11.7%4.3%5%
Jun 202658.6%19.2%12%5%5.2%
Jul 202655.9%21.5%11.6%5%6%
Aug 202653.9%21.1%13.5%5.7%5.8%
Sep 202656%21.6%11.5%5.9%5%

  1. 1.Beauty of Joseon

    56%

    Held 1st. 1M estimated branded searches, -0.11% vs prior month. Share +2.1 points.

  2. 2.COSRX

    21.6%

    Held 2nd. 402K estimated branded searches, -1.7% vs prior month. Share +0.5 points.

  3. 3.SKIN1004

    11.5%

    Held 3rd. 214K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Anua

    5.9%

    Moved from 5th to 4th. 110K estimated branded searches, +0.27% vs prior month. Share +0.2 points.

  5. 5.Round Lab

    5%

    Moved from 4th to 5th. 92.5K estimated branded searches, -17.8% vs prior month. Share -0.8 points.

Compare search popularity between Beauty of Joseon and its closest rivals

Every comparison with Beauty of Joseon

How has branded search demand for Beauty of Joseon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beauty of Joseon worldwide rose from 798K to 1M.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide increased from 49.9% to 56%.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide peaked at 58.6% in June 2026 and was lowest at 48% in December 2025.

How did search popularity change for korean skincare brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon gained estimated Share of Search among korean skincare brands worldwide, from 53.9% to 56%.

  2. In September 2026, SKIN1004 lost estimated Share of Search among korean skincare brands worldwide, from 13.5% to 11.5%.

  3. In September 2026, Round Lab lost estimated Share of Search among korean skincare brands worldwide, from 5.8% to 5%.

  4. In September 2026, Anua rose from 5th to 4th among korean skincare brands worldwide.

Where does Beauty of Joseon compete?

Beauty of Joseon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands6th of 205.9%Show ranking
Face cleanser brands7th of 146.3%Show ranking
SPF brands3rd of 613.3%Show ranking
Korean skincare brands1st of 556%Shown above
Face toner brands1st of 837.4%Show ranking

How is Beauty of Joseon measured?

Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • beauty of joseon
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beautyofjoseon
  • skincare beauty of joseon

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How the Brand Demand Index is measured

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