Aveeno vs Beauty of Joseon:Which is searched more?
In September 2026, Beauty of Joseon had more branded searches than Aveeno among face cleanser brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to Aveeno’s 336K, and held a 7.8% Share of Search versus Aveeno’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aveeno or Beauty of Joseon?
Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Beauty of Joseon | Garnier | Neutrogena | Eucerin | Bioderma | Kiehl's | Medik8 | COSRX | Aveeno | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 17% | 13.6% | 9.1% | 5.9% | 7.4% | 7.7% | 5% | 4.1% | 5% | 2.7% | 3.1% | 2.5% | 1.6% |
| Nov 2025 | 14.4% | 14.3% | 13.5% | 12.7% | 6.8% | 5.4% | 6.1% | 5% | 4.1% | 7.4% | 3.2% | 3% | 2.2% | 2% |
| Dec 2025 | 14.8% | 16.2% | 15.2% | 10% | 6.3% | 6% | 7.4% | 4.6% | 3.7% | 5.6% | 2.5% | 3.5% | 2.6% | 1.8% |
| Jan 2026 | 15.8% | 15.7% | 14.8% | 9.7% | 7.5% | 5.6% | 7.1% | 4.4% | 4.4% | 4.4% | 2.9% | 3.3% | 2.5% | 1.8% |
| Feb 2026 | 15.1% | 16.6% | 16.3% | 8.9% | 7.1% | 6.2% | 7.5% | 4.9% | 4% | 4% | 2.6% | 3% | 2.3% | 1.6% |
| Mar 2026 | 13.8% | 14.7% | 17.2% | 9.4% | 7.5% | 6.4% | 7.4% | 5.2% | 4.2% | 4.2% | 2.8% | 3.1% | 2.3% | 1.7% |
| Apr 2026 | 13.6% | 14.6% | 17% | 11% | 7.9% | 6.2% | 7.2% | 5.1% | 4.2% | 3.4% | 2.7% | 3.1% | 2.2% | 1.6% |
| May 2026 | 12.8% | 15% | 17.8% | 9.4% | 8.3% | 6.5% | 7.5% | 5.3% | 4.4% | 3.6% | 2.3% | 3.3% | 2.1% | 1.7% |
| Jun 2026 | 13.7% | 15.7% | 15.7% | 10% | 8.9% | 7.3% | 6.9% | 4.7% | 3.8% | 3.8% | 2.4% | 2.9% | 2.3% | 1.8% |
| Jul 2026 | 14.8% | 15.9% | 15.9% | 10.1% | 7.4% | 7.5% | 6.8% | 4.8% | 3.9% | 3.2% | 3% | 2.9% | 2.4% | 1.5% |
| Aug 2026 | 14.3% | 15.7% | 15.4% | 9.7% | 7.2% | 7.5% | 8.1% | 4.6% | 3.8% | 3.8% | 2.9% | 2.8% | 2.3% | 1.8% |
| Sep 2026 | 15.4% | 14.4% | 13.8% | 10.6% | 7.8% | 7.3% | 7% | 5.1% | 4.1% | 4.1% | 3.2% | 3% | 2.5% | 1.6% |
How has the Aveeno and Beauty of Joseon comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among face cleanser brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide moved from 5.9% to 7.8%, and its estimated monthly branded searches moved from 798K to 1M.
How did search popularity change for face cleanser brands worldwide in September 2026?
1 change
In September 2026, Beauty of Joseon overtook Neutrogena and Garnier to rank 5th among face cleanser brands worldwide, with 7.8% estimated Share of Search.
Other head-to-heads among face cleanser brands
Cetaphil vs CeraVe: compare search popularityCetaphil vs La Roche-Posay: compare search popularity
Cetaphil vs The Ordinary: compare search popularity- Cetaphil vs Beauty of Joseon: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
4 branded search terms
- aveeno
- aveeno baby lotion
- aveeno body wash
- aveeno lotion
Beauty of Joseon
5 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- skincare beauty of joseon
Put your own brand in this comparison
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