How popular isBeauty of Joseon in search?
In August 2026, there were an estimated 1M branded searches for Beauty of Joseon worldwide which is up 31% over the last 11 months. Beauty of Joseon holds 56.8% estimated Share of Search among korean skincare brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which korean skincare brands compete with Beauty of Joseon?
Share of Search by month for Beauty of Joseon, COSRX, SKIN1004, Anua. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | COSRX | SKIN1004 | Anua | Round Lab |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 27% | 14.4% | 6.1% | 0.39% |
| Nov 2025 | 54.1% | 23.6% | 15.6% | 6.4% | 0.3% |
| Dec 2025 | 50.2% | 27.7% | 14.4% | 7.3% | 0.41% |
| Jan 2026 | 55.1% | 24.4% | 13.4% | 6.8% | 0.37% |
| Feb 2026 | 56.4% | 23.8% | 12.7% | 6.6% | 0.43% |
| Mar 2026 | 57.3% | 24% | 12.7% | 5.5% | 0.54% |
| Apr 2026 | 58.9% | 23.1% | 12.2% | 5.3% | 0.5% |
| May 2026 | 59% | 23.6% | 12.3% | 4.5% | 0.58% |
| Jun 2026 | 61.3% | 20.1% | 12.6% | 5.3% | 0.71% |
| Jul 2026 | 59% | 22.8% | 12.3% | 5.3% | 0.68% |
| Aug 2026 | 56.8% | 22.2% | 14.3% | 6% | 0.68% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 1M | 0% | -2.2 points | |
| 2, held 2nd | 22.2% | 409K | +1.5% | -0.5 points | |
| 3, held 3rd | 14.3% | 262K | +20.7% | +2 points | |
| 4, held 4th | 6% | 110K | +17.6% | +0.7 points | |
| 5, held 5th | 0.68% | 12.5K | +3.9% | 0 points |
56.8%
held 1st · 1M estimated branded searches · 0% vs prior month · -2.2 points
2.
COSRX22.2%
held 2nd · 409K estimated branded searches · +1.5% vs prior month · -0.5 points
3.
SKIN100414.3%
held 3rd · 262K estimated branded searches · +20.7% vs prior month · +2 points
4.
Anua6%
held 4th · 110K estimated branded searches · +17.6% vs prior month · +0.7 points
0.68%
held 5th · 12.5K estimated branded searches · +3.9% vs prior month · 0 points
Compare search popularity between Beauty of Joseon and its closest rivals
How has branded search demand for Beauty of Joseon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Beauty of Joseon worldwide rose from 798K to 1M.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide increased from 52.1% to 56.8%.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide peaked at 61.3% in June 2026 and was lowest at 50.2% in December 2025.
How did search popularity change for korean skincare brands worldwide in August 2026?
5 changes
In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.
In August 2026, Anua gained estimated Share of Search among korean skincare brands worldwide, from 5.3% to 6%.
In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.
In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.
Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.
How is Beauty of Joseon measured?
Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- beautyofjoseon com
- skincare beauty of joseon
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