Beauty of Joseon vs Elemis:Which is more popular?
In September 2026, Elemis had more branded searches than Beauty of Joseon among cleansing balm brands worldwide. Elemis had about 450,000 branded searches, while Beauty of Joseon had 9,900. Elemis made up 33.1% of all cleansing balm brand searches we track, and Beauty of Joseon accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about cleansing balm brands, Elemis appeared in two of the five answers and Beauty of Joseon in one. Beauty of Joseon and Elemis were each mentioned first in one of the two answers that named either.
Who do people search for more?
Elemis, about 45 searches for every 1 for Beauty of Joseon
Who does AI mention more?
Elemis, mentioned in 2 of 5 answers, Beauty of Joseon in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Beauty of Joseon vs Elemis and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cleansing balm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elemis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon and Elemis were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Banila Co5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Farmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
e.l.f.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Elemis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heimish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleansing balm brands
5 answers
Asked ChatGPT
“Which cleansing balm brand should I buy?”
Asked ChatGPT
“What are the best cleansing balm brands?”
Asked ChatGPT
“What's the best cleansing balm brand for makeup removal?”
Searched Google, AI Overview
“best cleansing balm”
Searched Google, AI Overview
“cleansing balm for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Beauty of Joseon or Elemis more popular in search?
This chart shows how often people search Google for Beauty of Joseon and Elemis by name. Each line represents a brand's share of searches for all seven cleansing balm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elemis, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Elemis | e.l.f. | Banila Co | Beauty of Joseon | Heimish | Farmacy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 14.3% | 3.4% | 0.58% | 1.1% | 0.58% |
| Nov 2025 | 56.1% | 31% | 9.3% | 2.2% | 0.37% | 0.68% | 0.37% |
| Dec 2025 | 60.8% | 22.4% | 12.2% | 2.9% | 0.49% | 0.74% | 0.49% |
| Jan 2026 | 51.2% | 34.2% | 10.3% | 2.6% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 62% | 18.5% | 12.4% | 4.7% | 0.75% | 1.1% | 0.5% |
| Mar 2026 | 60.1% | 22% | 12% | 3.7% | 0.59% | 1.1% | 0.48% |
| Apr 2026 | 54.1% | 29.6% | 10.9% | 3.4% | 0.53% | 0.97% | 0.53% |
| May 2026 | 55.9% | 25% | 13.7% | 3.3% | 0.67% | 1% | 0.45% |
| Jun 2026 | 60.4% | 18% | 14.8% | 4.3% | 0.73% | 1.1% | 0.59% |
| Jul 2026 | 46.3% | 37.8% | 11.3% | 2.7% | 0.56% | 0.83% | 0.45% |
| Aug 2026 | 52.5% | 28.7% | 12.9% | 3.7% | 0.63% | 0.94% | 0.52% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 3.3% | 0.73% | 0.73% | 0.4% |
How has the Beauty of Joseon and Elemis comparison changed over the last 12 months?
3 findings
- Elemis was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among cleansing balm brands worldwide moved from 0.58% to 0.73%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Elemis’ share of searches among cleansing balm brands worldwide moved from 21.4% to 33.1%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
2 changes
In September 2026, Elemis gained share of searches among cleansing balm brands worldwide, from 28.7% to 33.1%.
In September 2026, Beauty of Joseon rose from 6th to 5th among cleansing balm brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Elemis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon cleansing balm
Elemis
1 branded search term
- elemis
Other head-to-heads among cleansing balm brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.