Brandwave

How popular isElemis in search?

In September 2026, there were an estimated 450K branded searches for Elemis worldwide which is up 49.5% over the last 12 months. Elemis holds 34.9% estimated Share of Search among cleansing balm brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clinique52.3%
  2. Elemis34.9%
  3. e.l.f.12.8%
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Which cleansing balm brands compete with Elemis?

Elemis against cleansing balm brands worldwide, by month

Share of Search by month for Clinique, Elemis, e.l.f.. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueElemise.l.f.
Oct 202562.1%22.7%15.2%
Nov 202558.3%32.1%9.6%
Dec 202563.7%23.5%12.8%
Jan 202653.5%35.8%10.7%
Feb 202666.7%19.9%13.4%
Mar 202663.8%23.4%12.8%
Apr 202657.2%31.3%11.5%
May 202659.1%26.4%14.4%
Jun 202664.8%19.3%15.9%
Jul 202648.5%39.6%11.9%
Aug 202655.8%30.5%13.7%
Sep 202652.3%34.9%12.8%
  1. 1.Clinique

    52.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Elemis

    34.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.e.l.f.

    12.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.

Compare search popularity between Elemis and its closest rivals

How has branded search demand for Elemis changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Elemis worldwide rose from 301K to 450K.
  • Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide increased from 22.7% to 34.9%.
  • Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing balm brands worldwide peaked at 39.6% in July 2026 and was lowest at 19.3% in June 2026.

How did search popularity change for cleansing balm brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among cleansing balm brands worldwide, from 30.5% to 34.9%.

  2. In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%.

  3. In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%.

Where does Elemis compete?

Elemis is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cleansing cloths brands2nd of 316.3%Show ranking
Body oil brands2nd of 422.3%Show ranking
Cleansing balm brands2nd of 334.9%Shown above
Body brush brands2nd of 638.6%Show ranking

How is Elemis measured?

Brandwave collects information about searches that people make online using Elemis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • elemis

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How the Brand Demand Index is measured

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Is Elemis your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.