Brandwave

Bio-Oil vs Elemis:Which is more popular?

In October 2026, Bio-Oil had more branded searches than Elemis among body oil brands worldwide. Bio-Oil had about 368,000 branded searches, while Elemis had 2,400. Bio-Oil made up 78.8% of all body oil brand searches we track, and Elemis accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about body oil brands, neither Bio-Oil nor Elemis appeared in any of the five answers.

Among body oil brands worldwide in October 2026

Who do people search for more?

Bio-Oil, about 153 searches for every 1 for Elemis

Bio-Oil 368K searchesElemis 2.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bio-Oil in 0 of 5Elemis in 0 of 5

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Top body oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bio-Oil nor Elemis showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OSEA1st
  2. Aveeno1st
  3. Bio-Oil–
  4. L'Occitane–
  5. Elemis–
  6. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OSEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body oil brands

5 answers
  • Asked ChatGPT

    “Which body oil brand should I buy?”

    1. 1OSEA
    2. 2Aveeno
  • Asked ChatGPT

    “What are the best body oil brands?”

    1. 1OSEA
  • Asked ChatGPT

    “What's the best body oil brand for dry skin?”

    1. 1Aveeno
    2. 2OSEA
  • Searched Google, AI Overview

    “best body oil”

    1. 1OSEA
  • Searched Google, AI Overview

    “hydrating body oil”

    1. 1OSEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bio-Oil or Elemis more popular in search?

This chart shows how often people search Google for Bio-Oil and Elemis by name. Each line represents a brand's share of searches for all six body oil brands we track, month by month, from English-language searches worldwide.

Bio-Oil and Elemis among body oil brands worldwide, by month

Share of searches by month for Bio-Oil, Elemis. The figures are in the table below the chart.

View monthly share of searches table
MonthBio-OilOSEAL'OccitaneAveenoElemisNeom
Nov 202582.6%7.4%6.1%3.3%0.44%0.16%
Dec 202581.2%8.9%6%3.3%0.43%0.18%
Jan 202684.7%6.2%5.1%3.4%0.45%0.11%
Feb 202687.3%5.3%3.5%3.5%0.37%0.09%
Mar 202684.4%7.6%4.2%3.4%0.36%0.09%
Apr 202684.4%7.6%4.2%3.4%0.3%0.09%
May 202684.8%6.2%4.2%4.2%0.45%0.09%
Jun 202684.8%6.2%5.1%3.4%0.36%0.06%
Jul 202683%7.5%5%4.1%0.35%0.09%
Aug 202681.3%7.3%6%4.9%0.42%0.13%
Sep 202683%7.5%5%4.1%0.36%0.11%
Oct 202678.8%8.7%7.1%4.8%0.51%0.13%

Elemis sells other things too, so only its searches that name this product count here, like “elemis body oil”.

How has branded search for Bio-Oil and Elemis changed worldwide over the last 12 months?

3 findings
  • Bio-Oil was ahead of Elemis in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Bio-Oil’s share of searches among body oil brands worldwide moved from 82.6% to 78.8%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending October 2026, Elemis’ share of searches among body oil brands worldwide moved from 0.44% to 0.51%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for body oil brands worldwide in October 2026?

1 change
  1. In October 2026, Bio-Oil lost share of searches among body oil brands worldwide, from 83% to 78.8%.

How are Bio-Oil’s and Elemis’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bio-Oil’s and Elemis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bio-Oil

1 branded search term

  • bio oil

Elemis

1 branded search term

  • elemis body oil

How the Brand Demand Index is measured

Other head-to-heads among body oil brands

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