Aveeno vs Bio-Oil:Which is more popular?
In October 2026, Bio-Oil had more branded searches than Aveeno among body oil brands worldwide. Bio-Oil had about 368,000 branded searches, while Aveeno had 22,200. Bio-Oil made up 78.8% of all body oil brand searches we track, and Aveeno accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about body oil brands, Aveeno appeared in two of the five answers and Bio-Oil in none.
Who do people search for more?
Bio-Oil, about 17 searches for every 1 for Aveeno
Who does AI mention more?
Aveeno, mentioned in 2 of 5 answers, Bio-Oil in 0
Who does AI recommend more?
Aveeno, the only one of the two named
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Top body oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bio-Oil did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OSEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body oil brands
5 answers
Asked ChatGPT
“Which body oil brand should I buy?”
Asked ChatGPT
“What are the best body oil brands?”
- 1OSEA
- 1
Asked ChatGPT
“What's the best body oil brand for dry skin?”
Searched Google, AI Overview
“best body oil”
- 1OSEA
- 1
Searched Google, AI Overview
“hydrating body oil”
- 1OSEA
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aveeno or Bio-Oil more popular in search?
This chart shows how often people search Google for Aveeno and Bio-Oil by name. Each line represents a brand's share of searches for all six body oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bio-Oil, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bio-Oil | OSEA | L'Occitane | Aveeno | Elemis | Neom |
|---|---|---|---|---|---|---|
| Nov 2025 | 82.6% | 7.4% | 6.1% | 3.3% | 0.44% | 0.16% |
| Dec 2025 | 81.2% | 8.9% | 6% | 3.3% | 0.43% | 0.18% |
| Jan 2026 | 84.7% | 6.2% | 5.1% | 3.4% | 0.45% | 0.11% |
| Feb 2026 | 87.3% | 5.3% | 3.5% | 3.5% | 0.37% | 0.09% |
| Mar 2026 | 84.4% | 7.6% | 4.2% | 3.4% | 0.36% | 0.09% |
| Apr 2026 | 84.4% | 7.6% | 4.2% | 3.4% | 0.3% | 0.09% |
| May 2026 | 84.8% | 6.2% | 4.2% | 4.2% | 0.45% | 0.09% |
| Jun 2026 | 84.8% | 6.2% | 5.1% | 3.4% | 0.36% | 0.06% |
| Jul 2026 | 83% | 7.5% | 5% | 4.1% | 0.35% | 0.09% |
| Aug 2026 | 81.3% | 7.3% | 6% | 4.9% | 0.42% | 0.13% |
| Sep 2026 | 83% | 7.5% | 5% | 4.1% | 0.36% | 0.11% |
| Oct 2026 | 78.8% | 8.7% | 7.1% | 4.8% | 0.51% | 0.13% |
Aveeno sells other things too, so only its searches that name this product count here, like “aveeno body oil”.
How has branded search for Aveeno and Bio-Oil changed worldwide over the last 12 months?
3 findings
- Bio-Oil was ahead of Aveeno in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Aveeno’s share of searches among body oil brands worldwide moved from 3.3% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending October 2026, Bio-Oil’s share of searches among body oil brands worldwide moved from 82.6% to 78.8%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for body oil brands worldwide in October 2026?
2 changes
In October 2026, Aveeno gained share of searches among body oil brands worldwide, from 4.1% to 4.8%.
In October 2026, Bio-Oil lost share of searches among body oil brands worldwide, from 83% to 78.8%.
How are Aveeno’s and Bio-Oil’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Bio-Oil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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