Brandwave

How popular isNeom in search?

In September 2026, there were an estimated 14.8K branded searches for Neom worldwide which is down 18.2% over the last 12 months. Neom holds 0.73% estimated Share of Search among body oil brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Occitane60.4%
  2. Elemis22.3%
  3. Aveeno16.6%
  4. Neom0.73%
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Which body oil brands compete with Neom?

Neom against body oil brands worldwide, by month

Share of Search by month for L'Occitane, Elemis, Aveeno, Neom. The figures are in the table below the chart.

View monthly share of search table
MonthL'OccitaneElemisAveenoNeom
Oct 202565.2%16.1%17.7%0.97%
Nov 202567.6%20.3%10.9%1.2%
Dec 202577.2%10.4%10.8%1.7%
Jan 202661.5%22.5%15.2%0.74%
Feb 202669.7%11.5%17.9%0.85%
Mar 202664.3%15.9%19%0.78%
Apr 202659.8%22.1%17.7%0.49%
May 202663.5%19.1%16.9%0.51%
Jun 202669.6%11.5%18.5%0.46%
Jul 202657.7%26%15.9%0.38%
Aug 202663.1%19%17.4%0.51%
Sep 202660.4%22.3%16.6%0.73%

  1. 1.L'Occitane

    60.4%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Elemis

    22.3%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  3. 3.Aveeno

    16.6%

    Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Neom

    0.73%

    Held 4th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

Compare search popularity between Neom and its closest rivals

Every comparison with Neom

How has branded search demand for Neom changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Neom worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Neom’s estimated Share of Search among body oil brands worldwide peaked at 1.7% in December 2025 and was lowest at 0.38% in July 2026.

How did search popularity change for body oil brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among body oil brands worldwide, from 19% to 22.3%.

  2. In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.1% to 60.4%.

  3. In September 2026, Aveeno lost estimated Share of Search among body oil brands worldwide, from 17.4% to 16.6%.

  4. Estimated monthly branded searches for Neom worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Neom compete?

Neom is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands6th of 60.18%Show ranking
Home fragrance brands5th of 60.18%Show ranking
Diffuser brands5th of 60.19%Show ranking
Room spray brands5th of 60.6%Show ranking
Body oil brands4th of 40.73%Shown above

How is Neom measured?

Brandwave collects information about searches that people make online using Neom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neom candle

Do you work for Neom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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