Brandwave

Candle brands:Which brands are most popular in search?

In August 2026, Bath & Body Works was the most searched among candle brands worldwide, with an estimated 6.1M branded searches and 75.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works75.5%
  2. Diptyque10.1%
  3. Jo Malone8.3%
  4. Yankee Candle5.5%
  5. WoodWick0.41%
  6. Neom0.12%

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Share of SearchLeaderboard

Compare the candle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among candle brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickNeom
Oct 202571.9%9.7%7.9%9.7%0.71%0.21%
Nov 202575.6%8.3%6.8%8.3%0.75%0.28%
Dec 202576.7%6.9%6.9%8.5%0.76%0.34%
Jan 202670.2%11.6%9.4%7.7%0.85%0.25%
Feb 202675.2%10.1%8.3%5.5%0.61%0.22%
Mar 202672.3%11.9%9.7%5.3%0.59%0.21%
Apr 202674.7%10.1%10.1%4.5%0.49%0.15%
May 202673.1%12%9.8%4.4%0.48%0.14%
Jun 202678.2%10.5%7%3.8%0.35%0.1%
Jul 202674.5%12.3%8.2%4.5%0.4%0.12%
Aug 202675.5%10.1%8.3%5.5%0.41%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bath & Body Works

    75.5%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Diptyque

    10.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Jo Malone

    8.3%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Yankee Candle

    5.5%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.

  5. 5.WoodWick

    0.41%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Neom

    0.12%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among candle brands worldwide?

In August 2026, Bath & Body Works was the most searched among candle brands worldwide, with an estimated 6.1M branded searches and 75.5% estimated Share of Search within this set. Diptyque is in 2nd place, 65.3 percentage points behind at 10.1% Share of Search.

Global candle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bath & Body Works71.9% → 75.5%78.2%Jun 202670.2%Jan 20261st
Diptyque9.7% → 10.1%12.3%Jul 20266.9%Dec 20252nd
Jo Malone7.9% → 8.3%10.1%Apr 20266.8%Nov 20254th → 3rd
Yankee Candle9.7% → 5.5%9.7%Oct 20253.8%Jun 20263rd → 4th
WoodWick0.71% → 0.41%0.85%Jan 20260.35%Jun 20265th
Neom0.21% → 0.12%0.34%Dec 20250.1%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among candle brands worldwide increased from 71.9% to 75.5%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide decreased from 9.7% to 5.5%.
  • Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among candle brands worldwide peaked at 78.2% in June 2026 and was lowest at 70.2% in January 2026.
  • Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle brands worldwide peaked at 12.3% in July 2026 and was lowest at 6.9% in December 2025.
  • Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle brands worldwide peaked at 10.1% in April 2026 and was lowest at 6.8% in November 2025.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide peaked at 9.7% in October 2025 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, Jo Malone rose from 4th to 3rd among candle brands worldwide.
  • Across the 11 months ending August 2026, Yankee Candle fell from 3rd to 4th among candle brands worldwide.
  • Across the 11 months ending August 2026, Diptyque, WoodWick and Neom held steady: their estimated Share of Search among candle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for candle brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%.

  2. In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%.

  3. In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%.

  4. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

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