Bath & Body Works vs Diptyque:Which is more popular by branded search?
In August 2026, Bath & Body Works had more branded searches than Diptyque among candle brands worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to Diptyque’s 823K, and held a 75.5% Share of Search versus Diptyque’s 10.1%. These are worldwide searches for English-language branded terms.
Follow Bath & Body Works vs Diptyque and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bath & Body Works or Diptyque?
Compare the candle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bath & Body Works, Diptyque. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | WoodWick | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.7% | 7.9% | 9.7% | 0.71% | 0.21% |
| Nov 2025 | 75.6% | 8.3% | 6.8% | 8.3% | 0.75% | 0.28% |
| Dec 2025 | 76.7% | 6.9% | 6.9% | 8.5% | 0.76% | 0.34% |
| Jan 2026 | 70.2% | 11.6% | 9.4% | 7.7% | 0.85% | 0.25% |
| Feb 2026 | 75.2% | 10.1% | 8.3% | 5.5% | 0.61% | 0.22% |
| Mar 2026 | 72.3% | 11.9% | 9.7% | 5.3% | 0.59% | 0.21% |
| Apr 2026 | 74.7% | 10.1% | 10.1% | 4.5% | 0.49% | 0.15% |
| May 2026 | 73.1% | 12% | 9.8% | 4.4% | 0.48% | 0.14% |
| Jun 2026 | 78.2% | 10.5% | 7% | 3.8% | 0.35% | 0.1% |
| Jul 2026 | 74.5% | 12.3% | 8.2% | 4.5% | 0.4% | 0.12% |
| Aug 2026 | 75.5% | 10.1% | 8.3% | 5.5% | 0.41% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bath & Body Works and Diptyque comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of Diptyque in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among candle brands worldwide moved from 71.9% to 75.5%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle brands worldwide moved from 9.7% to 10.1%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for candle brands worldwide in August 2026?
2 changes
In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%.
In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bath & Body Works’ and Diptyque’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
1 branded search term
- bath and body works
Diptyque
1 branded search term
- diptyque
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.