Brandwave

How popular isVoluspa?

In September 2026, people searched for Voluspa by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.39% of all global candle brand searches, placing Voluspa sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about candle brands, Voluspa appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Voluspa is the sixth most searched of 8 competitors and the second most recommended in AI answers.

  1. Bath & Body WorksShare of searches 74.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. DiptyqueShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Jo MaloneShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Yankee CandleShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. VoluspaShare of searches 0.39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Voluspa is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Jo Malone3rd
  4. Yankee Candle4th
  5. Bath & Body Works5th
  6. Nest New York6th
  7. Neom7th
  8. WoodWick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which candle brands compete with Voluspa?

Voluspa against candle brands worldwide, by month

Share of searches by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle, Voluspa. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickVoluspaNeomNest New York
Oct 202571.9%9.5%7.7%9.5%0.7%0.47%0.21%0.11%
Nov 202575.6%8.1%6.7%8.1%0.73%0.33%0.27%0.1%
Dec 202576.8%6.7%6.7%8.3%0.75%0.27%0.33%0.08%
Jan 202670.2%11.3%9.2%7.6%0.83%0.45%0.25%0.14%
Feb 202675.2%9.9%8.1%5.4%0.6%0.4%0.22%0.15%
Mar 202672.3%11.6%9.5%5.2%0.57%0.38%0.21%0.14%
Apr 202674.7%9.8%9.8%4.4%0.48%0.4%0.14%0.14%
May 202673.2%11.7%9.6%4.3%0.47%0.39%0.14%0.14%
Jun 202678.2%10.3%6.9%3.8%0.34%0.28%0.1%0.1%
Jul 202674.6%12%8%4.4%0.39%0.39%0.12%0.12%
Aug 202675.5%9.9%8.1%5.4%0.4%0.33%0.12%0.15%
Sep 202674.5%9.8%8%6.5%0.48%0.39%0.18%0.14%

  1. 1.Bath & Body Works

    74.5%

    Held 1st. 6.3M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Diptyque

    9.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Jo Malone

    8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Yankee Candle

    6.5%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.WoodWick

    0.48%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  6. 6.Voluspa

    0.39%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  7. 7.Neom

    0.18%

    Moved from 8th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  8. 8.Nest New York

    0.14%

    Moved from 7th to 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Voluspa and its closest rivals

Every comparison with Voluspa

10 comparisons

How has branded search demand for Voluspa changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Voluspa worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands worldwide held steady, from 0.47% to 0.39%.

How did search popularity change for candle brands worldwide in September 2026?

6 changes

  1. In September 2026, Yankee Candle gained share of searches among candle brands worldwide, from 5.4% to 6.5%.

  2. In September 2026, Bath & Body Works lost share of searches among candle brands worldwide, from 75.5% to 74.5%.

  3. In September 2026, Neom rose from 8th to 7th among candle brands worldwide.

  4. In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide.

  5. Estimated monthly branded searches for WoodWick worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Voluspa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Voluspa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • voluspa

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How the Brand Demand Index is measured

Where does Voluspa compete?

Voluspa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fragrance brands6th of 100.39%Show ranking
Candle brands6th of 80.39%Shown above
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Is Voluspa your brand?

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