Diptyque vs Voluspa:Which is searched more?
In September 2026, Diptyque had more branded searches than Voluspa among home fragrance brands worldwide. Diptyque had about 823,000 branded searches, while Voluspa had 33,100. Diptyque made up 9.8% of all home fragrance brand searches we track, and Voluspa accounted for 0.39%. These are worldwide searches for English-language branded terms.
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Is Diptyque or Voluspa more popular in search?
Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Diptyque, Voluspa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Trudon | Voluspa | Neom | P.F. Candle Co. | Nest New York | LAFCO |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.38% | 0.47% | 0.21% | 0.17% | 0.11% | 0.08% |
| Nov 2025 | 75.9% | 8.2% | 6.7% | 8.2% | 0.22% | 0.33% | 0.27% | 0.15% | 0.1% | 0.07% |
| Dec 2025 | 77% | 6.8% | 6.8% | 8.3% | 0.27% | 0.27% | 0.34% | 0.12% | 0.08% | 0.04% |
| Jan 2026 | 70.3% | 11.3% | 9.3% | 7.6% | 0.46% | 0.46% | 0.25% | 0.17% | 0.14% | 0.09% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.4% | 0.4% | 0.22% | 0.18% | 0.15% | 0.08% |
| Mar 2026 | 72.2% | 11.6% | 9.5% | 5.2% | 0.47% | 0.38% | 0.21% | 0.17% | 0.14% | 0.09% |
| Apr 2026 | 74.6% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% | 0.14% | 0.08% |
| May 2026 | 73% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.17% | 0.14% | 0.09% |
| Jun 2026 | 78% | 10.3% | 6.9% | 3.8% | 0.41% | 0.28% | 0.1% | 0.12% | 0.1% | 0.08% |
| Jul 2026 | 74.4% | 11.9% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.18% | 0.12% | 0.1% |
| Aug 2026 | 75.3% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% | 0.15% | 0.08% |
| Sep 2026 | 74.3% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.18% | 0.14% | 0.08% |
How has the Diptyque and Voluspa comparison changed over the last 12 months?
3 findings
- Diptyque was ahead of Voluspa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among home fragrance brands worldwide moved from 9.5% to 9.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Voluspa’s share of searches among home fragrance brands worldwide moved from 0.47% to 0.39%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for home fragrance brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diptyque’s and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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