Brandwave

How popular isVoluspa?

In September 2026, people searched for Voluspa by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.39% of all global home fragrance brand searches, placing Voluspa sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about home fragrance brands, Voluspa appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Voluspa is the sixth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. Bath & Body WorksShare of searches 74.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. DiptyqueShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Jo MaloneShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Yankee CandleShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. VoluspaShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Voluspa is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Trudon2nd
  3. Nest New York3rd
  4. Voluspa4th
  5. Jo Malone5th
  6. LAFCO6th
  7. P.F. Candle Co.7th
  8. Yankee Candle8th
  9. Bath & Body Works9th
  10. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which home fragrance brands compete with Voluspa?

Voluspa against home fragrance brands worldwide, by month

Share of searches by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle, Voluspa. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleTrudonVoluspaNeomP.F. Candle Co.Nest New YorkLAFCO
Oct 202571.9%9.5%7.7%9.5%0.38%0.47%0.21%0.17%0.11%0.08%
Nov 202575.9%8.2%6.7%8.2%0.22%0.33%0.27%0.15%0.1%0.07%
Dec 202577%6.8%6.8%8.3%0.27%0.27%0.34%0.12%0.08%0.04%
Jan 202670.3%11.3%9.3%7.6%0.46%0.46%0.25%0.17%0.14%0.09%
Feb 202675.2%9.9%8.1%5.4%0.4%0.4%0.22%0.18%0.15%0.08%
Mar 202672.2%11.6%9.5%5.2%0.47%0.38%0.21%0.17%0.14%0.09%
Apr 202674.6%9.8%9.8%4.4%0.48%0.4%0.14%0.14%0.14%0.08%
May 202673%11.7%9.6%4.3%0.47%0.39%0.14%0.17%0.14%0.09%
Jun 202678%10.3%6.9%3.8%0.41%0.28%0.1%0.12%0.1%0.08%
Jul 202674.4%11.9%8%4.4%0.39%0.39%0.12%0.18%0.12%0.1%
Aug 202675.3%9.9%8.1%5.4%0.4%0.33%0.12%0.15%0.15%0.08%
Sep 202674.3%9.8%8%6.5%0.48%0.39%0.18%0.18%0.14%0.08%

  1. 1.Bath & Body Works

    74.3%

    Held 1st. 6.3M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Diptyque

    9.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Jo Malone

    8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Yankee Candle

    6.5%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.Trudon

    0.48%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  6. 6.Voluspa

    0.39%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  7. 7.Neom

    0.18%

    Moved from 9th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  8. 8.P.F. Candle Co.

    0.18%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  9. 9.Nest New York

    0.14%

    Moved from 7th to 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.LAFCO

    0.08%

    Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Voluspa and its closest rivals

Every comparison with Voluspa

10 comparisons

How has branded search demand for Voluspa changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Voluspa worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Voluspa fell from 5th to 6th among home fragrance brands worldwide.

How did search popularity change for home fragrance brands worldwide in September 2026?

6 changes

  1. In September 2026, Yankee Candle gained share of searches among home fragrance brands worldwide, from 5.4% to 6.5%.

  2. In September 2026, Bath & Body Works lost share of searches among home fragrance brands worldwide, from 75.3% to 74.3%.

  3. In September 2026, Neom rose from 9th to 7th among home fragrance brands worldwide.

  4. In September 2026, Nest New York fell from 7th to 9th among home fragrance brands worldwide.

  5. Estimated monthly branded searches for Trudon worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Voluspa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Voluspa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • voluspa

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How the Brand Demand Index is measured

Where does Voluspa compete?

Voluspa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fragrance brands6th of 100.39%Shown above
Candle brands6th of 80.39%Show ranking
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