Brandwave

Nest New York vs Voluspa:Which is more popular?

In September 2026, Voluspa had more branded searches than Nest New York among home fragrance brands worldwide. Voluspa had about 33,100 branded searches, while Nest New York had 12,100. Voluspa made up 0.39% of all home fragrance brand searches we track, and Nest New York accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about home fragrance brands, Nest New York appeared in four of the five answers and Voluspa in three. Nest New York was mentioned before Voluspa in two out of three answers that named either.

Among home fragrance brands worldwide in September 2026

Who do people search for more?

Voluspa, about 3 searches for every 1 for Nest New York

Voluspa 33.1K searchesNest New York 12.1K searches

Who does AI mention more?

Nest New York, mentioned in 4 of 5 answers, Voluspa in 3

Nest New York in 4 of 5Voluspa in 3 of 5

Who does AI recommend more?

Nest New York, named ahead of Voluspa in 2 of 3 answers

Nest New York first in 2Voluspa first in 1

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Top home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nest New York was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Voluspa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nest New York was listed before Voluspa in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Trudon2nd
  3. Nest New York3rd
  4. Voluspa4th
  5. Jo Malone5th
  6. LAFCO6th
  7. P.F. Candle Co.7th
  8. Yankee Candle8th
  9. Bath & Body Works9th
  10. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Nest New York or Voluspa more popular in search?

This chart shows how often people search Google for Nest New York and Voluspa by name. Each line represents a brand's share of searches for all ten home fragrance brands we track, month by month, from English-language searches worldwide.

Nest New York and Voluspa among home fragrance brands worldwide, by month

Share of searches by month for Voluspa, Nest New York. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleTrudonVoluspaNeomP.F. Candle Co.Nest New YorkLAFCO
Oct 202571.9%9.5%7.7%9.5%0.38%0.47%0.21%0.17%0.11%0.08%
Nov 202575.9%8.2%6.7%8.2%0.22%0.33%0.27%0.15%0.1%0.07%
Dec 202577%6.8%6.8%8.3%0.27%0.27%0.34%0.12%0.08%0.04%
Jan 202670.3%11.3%9.3%7.6%0.46%0.46%0.25%0.17%0.14%0.09%
Feb 202675.2%9.9%8.1%5.4%0.4%0.4%0.22%0.18%0.15%0.08%
Mar 202672.2%11.6%9.5%5.2%0.47%0.38%0.21%0.17%0.14%0.09%
Apr 202674.6%9.8%9.8%4.4%0.48%0.4%0.14%0.14%0.14%0.08%
May 202673%11.7%9.6%4.3%0.47%0.39%0.14%0.17%0.14%0.09%
Jun 202678%10.3%6.9%3.8%0.41%0.28%0.1%0.12%0.1%0.08%
Jul 202674.4%11.9%8%4.4%0.39%0.39%0.12%0.18%0.12%0.1%
Aug 202675.3%9.9%8.1%5.4%0.4%0.33%0.12%0.15%0.15%0.08%
Sep 202674.3%9.8%8%6.5%0.48%0.39%0.18%0.18%0.14%0.08%

How has the Nest New York and Voluspa comparison changed over the last 12 months?

3 findings
  • Voluspa was ahead of Nest New York in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nest New York’s share of searches among home fragrance brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Voluspa’s share of searches among home fragrance brands worldwide moved from 0.47% to 0.39%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for home fragrance brands worldwide in September 2026?

2 changes

  1. In September 2026, Nest New York fell from 7th to 9th among home fragrance brands worldwide.

  2. Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nest New York’s and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nest New York

1 branded search term

  • nestnewyork

Voluspa

1 branded search term

  • voluspa

How the Brand Demand Index is measured

Other head-to-heads among home fragrance brands

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