How popular isNest New York in search?
In August 2026, there were an estimated 12.1K branded searches for Nest New York worldwide which is up 22.2% over the last 11 months. Nest New York holds 0.15% estimated Share of Search among home fragrance brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bath & Body Works75.7%
Diptyque10.2%Jo Malone8.3%
Yankee Candle5.6%
Nest New York0.15%
Neom0.12%
Follow Nest New York and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which home fragrance brands compete with Nest New York?
Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle, Nest New York. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Nest New York | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.7% | 7.9% | 9.7% | 0.12% | 0.21% |
| Nov 2025 | 76.1% | 8.4% | 6.9% | 8.4% | 0.1% | 0.28% |
| Dec 2025 | 77.2% | 6.9% | 6.9% | 8.5% | 0.08% | 0.34% |
| Jan 2026 | 70.7% | 11.6% | 9.5% | 7.8% | 0.14% | 0.26% |
| Feb 2026 | 75.6% | 10.2% | 8.3% | 5.6% | 0.15% | 0.22% |
| Mar 2026 | 72.6% | 11.9% | 9.8% | 5.3% | 0.14% | 0.21% |
| Apr 2026 | 75% | 10.1% | 10.1% | 4.5% | 0.15% | 0.15% |
| May 2026 | 73.3% | 12.1% | 9.9% | 4.4% | 0.15% | 0.15% |
| Jun 2026 | 78.4% | 10.5% | 7% | 3.9% | 0.1% | 0.1% |
| Jul 2026 | 74.7% | 12.3% | 8.2% | 4.5% | 0.12% | 0.12% |
| Aug 2026 | 75.7% | 10.2% | 8.3% | 5.6% | 0.15% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.7% | 6.1M | +22.4% | +0.9 points | |
| 2, held 2nd | 10.2% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 8.3% | 673K | +22.4% | +0.1 points | |
| 4, held 4th | 5.6% | 450K | +49.5% | +1.1 points | |
| 5, moved from 6th to 5th | 0.15% | 12.1K | +49.4% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.12% | 9.9K | +22.2% | 0 pointsmoved from 5th to 6th |
75.7%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.9 points.
2.
Diptyque10.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
8.3%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
5.6%
Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
0.15%
Moved from 6th to 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share 0 points.
6.
Neom0.12%
Moved from 5th to 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Nest New York and its closest rivals
- Nest New York vs Diptyque: compare search popularity
- Nest New York vs Yankee Candle: compare search popularity
- Nest New York vs Neom: compare search popularity
- Compare Nest New York with any brand
How has branded search demand for Nest New York changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nest New York worldwide rose from 9.9K to 12.1K.
- Across the 11 months ending August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.
How did search popularity change for home fragrance brands worldwide in August 2026?
5 changes
In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%.
In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%.
In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%.
In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.
In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide.
How is Nest New York measured?
Brandwave collects information about searches that people make online using Nest New York’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nest new york
Do you work for Nest New York? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nest New York your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.