Bath & Body Works vs Nest New York:Which is more popular by branded search?
In August 2026, Bath & Body Works had more branded searches than Nest New York among home fragrance brands worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to Nest New York’s 12.1K, and held a 75.7% Share of Search versus Nest New York’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bath & Body Works or Nest New York?
Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bath & Body Works, Nest New York. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Nest New York | Neom |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.7% | 7.9% | 9.7% | 0.12% | 0.21% |
| Nov 2025 | 76.1% | 8.4% | 6.9% | 8.4% | 0.1% | 0.28% |
| Dec 2025 | 77.2% | 6.9% | 6.9% | 8.5% | 0.08% | 0.34% |
| Jan 2026 | 70.7% | 11.6% | 9.5% | 7.8% | 0.14% | 0.26% |
| Feb 2026 | 75.6% | 10.2% | 8.3% | 5.6% | 0.15% | 0.22% |
| Mar 2026 | 72.6% | 11.9% | 9.8% | 5.3% | 0.14% | 0.21% |
| Apr 2026 | 75% | 10.1% | 10.1% | 4.5% | 0.15% | 0.15% |
| May 2026 | 73.3% | 12.1% | 9.9% | 4.4% | 0.15% | 0.15% |
| Jun 2026 | 78.4% | 10.5% | 7% | 3.9% | 0.1% | 0.1% |
| Jul 2026 | 74.7% | 12.3% | 8.2% | 4.5% | 0.12% | 0.12% |
| Aug 2026 | 75.7% | 10.2% | 8.3% | 5.6% | 0.15% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bath & Body Works and Nest New York comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of Nest New York in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among home fragrance brands worldwide moved from 72.3% to 75.7%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Nest New York’s estimated Share of Search among home fragrance brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for home fragrance brands worldwide in August 2026?
2 changes
In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%.
In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Bath & Body Works’ and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
1 branded search term
- bath and body works
Nest New York
1 branded search term
- nest new york
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.