Brandwave

How popular isYankee Candle in search?

In August 2026, there were an estimated 450K branded searches for Yankee Candle worldwide which is down 45.3% over the last 11 months. Yankee Candle holds 5.5% estimated Share of Search among candle brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works75.5%
  2. Diptyque10.1%
  3. Jo Malone8.3%
  4. Yankee Candle5.5%
  5. WoodWick0.41%
  6. Neom0.12%
Yankee Candle website (opens in a new tab)

Follow Yankee Candle and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which candle brands compete with Yankee Candle?

Yankee Candle against candle brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickNeom
Oct 202571.9%9.7%7.9%9.7%0.71%0.21%
Nov 202575.6%8.3%6.8%8.3%0.75%0.28%
Dec 202576.7%6.9%6.9%8.5%0.76%0.34%
Jan 202670.2%11.6%9.4%7.7%0.85%0.25%
Feb 202675.2%10.1%8.3%5.5%0.61%0.22%
Mar 202672.3%11.9%9.7%5.3%0.59%0.21%
Apr 202674.7%10.1%10.1%4.5%0.49%0.15%
May 202673.1%12%9.8%4.4%0.48%0.14%
Jun 202678.2%10.5%7%3.8%0.35%0.1%
Jul 202674.5%12.3%8.2%4.5%0.4%0.12%
Aug 202675.5%10.1%8.3%5.5%0.41%0.12%
Sep 2026——————

  1. 1.Bath & Body Works

    75.5%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Diptyque

    10.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Jo Malone

    8.3%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Yankee Candle

    5.5%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.

  5. 5.WoodWick

    0.41%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Neom

    0.12%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Yankee Candle and its closest rivals

How has branded search demand for Yankee Candle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yankee Candle worldwide fell from 823K to 450K.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide decreased from 9.7% to 5.5%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide peaked at 9.7% in October 2025 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, Yankee Candle fell from 3rd to 4th among candle brands worldwide.

How did search popularity change for candle brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%.

  2. In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%.

  3. In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%.

  4. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

Where does Yankee Candle compete?

Yankee Candle is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands4th of 65.5%Shown above
Home fragrance brands4th of 65.6%Show ranking
Diffuser brands3rd of 66.1%Show ranking
Air freshener brands1st of 556.5%Show ranking
Car air fresheners1st of 657.5%Show ranking

How is Yankee Candle measured?

Brandwave collects information about searches that people make online using Yankee Candle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yankee candle

Do you work for Yankee Candle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yankee Candle your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free