Brandwave

How popular isYankee Candle in search?

In August 2026, there were an estimated 450K branded searches for Yankee Candle worldwide which is down 45.3% over the last 11 months. Yankee Candle holds 56.5% estimated Share of Search among air freshener brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yankee Candle56.5%
  2. Febreze25.2%
  3. Air Wick16.9%
  4. Glade1%
  5. Renuzit0.3%
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Which air freshener brands compete with Yankee Candle?

Yankee Candle against air freshener brands worldwide, by month

Share of Search by month for Yankee Candle, Febreze, Air Wick. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeAir WickGladeRenuzit
Oct 202568.6%16.8%13.8%0.68%0.2%
Nov 202576.4%12.6%10.3%0.51%0.15%
Dec 202582.9%9.1%7.5%0.36%0.13%
Jan 202661.3%22.4%15.1%0.9%0.32%
Feb 202654.4%24.4%19.9%0.97%0.35%
Mar 202654.2%24.3%19.9%1.2%0.35%
Apr 202649.2%27%22.1%1.3%0.39%
May 202651.5%28.2%18.8%1.1%0.41%
Jun 202651.5%28.2%18.8%1.1%0.41%
Jul 202651.3%28.1%18.8%1.4%0.41%
Aug 202656.5%25.2%16.9%1%0.3%
Sep 2026—————

  1. 1.Yankee Candle

    56.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +5.2 points.

  2. 2.Febreze

    25.2%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2.9 points.

  3. 3.Air Wick

    16.9%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share -1.8 points.

  4. 4.Glade

    1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Renuzit

    0.3%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Yankee Candle and its closest rivals

How has branded search demand for Yankee Candle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yankee Candle worldwide fell from 823K to 450K.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide decreased from 68.6% to 56.5%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide peaked at 82.9% in December 2025 and was lowest at 49.2% in April 2026.

How did search popularity change for air freshener brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.

  2. In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.

  3. In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.

Where does Yankee Candle compete?

Yankee Candle is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands4th of 65.5%Show ranking
Home fragrance brands4th of 65.6%Show ranking
Diffuser brands3rd of 66.1%Show ranking
Air freshener brands1st of 556.5%Shown above
Car air fresheners1st of 657.5%Show ranking

How is Yankee Candle measured?

Brandwave collects information about searches that people make online using Yankee Candle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yankee candle

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How the Brand Demand Index is measured

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