Brandwave

Car air fresheners:Which brands are most popular in search?

In August 2026, Yankee Candle was the most searched among car air fresheners worldwide, with an estimated 450K branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yankee Candle57.5%
  2. Febreze25.7%
  3. Chemical Guys14%
  4. Little Trees1.9%
  5. Air Spencer0.84%
  6. Moso Natural0.08%

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Share of SearchLeaderboard

Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car air fresheners worldwide, by month

Share of Search by month for Yankee Candle, Febreze, Chemical Guys. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeChemical GuysLittle TreesAir SpencerMoso Natural
Oct 202571.4%17.4%9.5%1.1%0.47%0.04%
Nov 202578.6%12.9%7.1%0.95%0.43%0.03%
Dec 202583.5%9.2%6.1%0.82%0.37%0.03%
Jan 202664%23.4%10.5%1.4%0.63%0.07%
Feb 202655.9%25%16.7%1.5%0.82%0.07%
Mar 202653.6%24%19.7%1.8%0.79%0.13%
Apr 202646.4%25.4%25.4%1.9%0.83%0.09%
May 202646.4%25.4%25.4%1.9%0.83%0.09%
Jun 202648.4%26.5%21.7%2.4%0.87%0.12%
Jul 202650.4%27.6%18.4%2.5%0.9%0.12%
Aug 202657.5%25.7%14%1.9%0.84%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yankee Candle

    57.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +7 points.

  2. 2.Febreze

    25.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2 points.

  3. 3.Chemical Guys

    14%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -4.4 points.

  4. 4.Little Trees

    1.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Air Spencer

    0.84%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  6. 6.Moso Natural

    0.08%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car air fresheners worldwide?

In August 2026, Yankee Candle was the most searched among car air fresheners worldwide, with an estimated 450K branded searches and 57.5% estimated Share of Search within this set. Febreze is in 2nd place, 31.8 percentage points behind at 25.7% Share of Search.

Global car air fresheners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yankee Candle71.4% → 57.5%83.5%Dec 202546.4%Apr 20261st
Febreze17.4% → 25.7%27.6%Jul 20269.2%Dec 20252nd
Chemical Guys9.5% → 14%25.4%Apr 20266.1%Dec 20253rd
Little Trees1.1% → 1.9%2.5%Jul 20260.82%Dec 20254th
Air Spencer0.47% → 0.84%0.9%Jul 20260.37%Dec 20255th
Moso Natural0.04% → 0.08%0.13%Mar 20260.03%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide decreased from 71.4% to 57.5%.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide increased from 17.4% to 25.7%.
  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide increased from 9.5% to 14%.
  • Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide increased from 1.1% to 1.9%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide peaked at 83.5% in December 2025 and was lowest at 46.4% in April 2026.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide peaked at 27.6% in July 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide peaked at 25.4% in April 2026 and was lowest at 6.1% in December 2025.
  • Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide peaked at 2.5% in July 2026 and was lowest at 0.82% in December 2025.
  • Across the 11 months ending August 2026, Air Spencer and Moso Natural held steady: their estimated Share of Search among car air fresheners worldwide each moved less than 0.5 percentage points.

How did search popularity change for car air fresheners worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%.

  2. In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.

  3. In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%.

  4. In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%.

  5. Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

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