Febreze vs Little Trees:Which is searched more?
In August 2026, Febreze had more branded searches than Little Trees among car air fresheners worldwide. Febreze was estimated to have 201K branded searches compared to Little Trees’ 48K, and held a 24.6% Share of Search versus Little Trees’ 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Febreze or Little Trees?
Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Febreze, Little Trees. The figures are in the table below the chart.
View monthly share of search table
| Month | Febreze | Little Trees |
|---|---|---|
| Oct 2025 | 16.8% | 4.4% |
| Nov 2025 | 12.6% | 3.5% |
| Dec 2025 | 9% | 3% |
| Jan 2026 | 22.5% | 5.1% |
| Feb 2026 | 23.8% | 6.2% |
| Mar 2026 | 22.9% | 6.3% |
| Apr 2026 | 24.1% | 6.6% |
| May 2026 | 24.1% | 6.6% |
| Jun 2026 | 25.1% | 7.3% |
| Jul 2026 | 26.1% | 7.6% |
| Aug 2026 | 24.6% | 5.9% |
| Sep 2026 | — | — |
How has the Febreze and Little Trees comparison changed over the last 12 months?
3 findings
- Febreze was ahead of Little Trees in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide moved from 16.8% to 24.6%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide moved from 4.4% to 5.9%, and its estimated monthly branded searches moved from 52.7K to 48K.
How did search popularity change for car air fresheners worldwide in August 2026?
2 changes
In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 7.6% to 5.9%.
In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 26.1% to 24.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Febreze’s and Little Trees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Febreze
1 branded search term
- febreze
Little Trees
3 branded search terms
- little trees
- little trees air freshener
- littletrees
Put your own brand in this comparison
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