Brandwave

How popular isFebreze in search?

In August 2026, there were an estimated 201K branded searches for Febreze worldwide which held steady over the last 11 months. Febreze holds 25.7% estimated Share of Search among car air fresheners worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yankee Candle57.5%
  2. Febreze25.7%
  3. Chemical Guys14%
  4. Little Trees1.9%
  5. Air Spencer0.84%
  6. Moso Natural0.08%
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Which car air fresheners compete with Febreze?

Febreze against car air fresheners worldwide, by month

Share of Search by month for Yankee Candle, Febreze, Chemical Guys. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeChemical GuysLittle TreesAir SpencerMoso Natural
Oct 202571.4%17.4%9.5%1.1%0.47%0.04%
Nov 202578.6%12.9%7.1%0.95%0.43%0.03%
Dec 202583.5%9.2%6.1%0.82%0.37%0.03%
Jan 202664%23.4%10.5%1.4%0.63%0.07%
Feb 202655.9%25%16.7%1.5%0.82%0.07%
Mar 202653.6%24%19.7%1.8%0.79%0.13%
Apr 202646.4%25.4%25.4%1.9%0.83%0.09%
May 202646.4%25.4%25.4%1.9%0.83%0.09%
Jun 202648.4%26.5%21.7%2.4%0.87%0.12%
Jul 202650.4%27.6%18.4%2.5%0.9%0.12%
Aug 202657.5%25.7%14%1.9%0.84%0.08%
Sep 2026——————

  1. 1.Yankee Candle

    57.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +7 points.

  2. 2.Febreze

    25.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2 points.

  3. 3.Chemical Guys

    14%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -4.4 points.

  4. 4.Little Trees

    1.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Air Spencer

    0.84%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  6. 6.Moso Natural

    0.08%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Febreze and its closest rivals

How has branded search demand for Febreze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Febreze worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide increased from 17.4% to 25.7%.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide peaked at 27.6% in July 2026 and was lowest at 9.2% in December 2025.

How did search popularity change for car air fresheners worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%.

  2. In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.

  3. In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%.

  4. In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%.

  5. Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Febreze compete?

Febreze is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Air freshener brands2nd of 525.2%Show ranking
Car air fresheners2nd of 625.7%Shown above

How is Febreze measured?

Brandwave collects information about searches that people make online using Febreze’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • febreze

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How the Brand Demand Index is measured

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