Chemical Guys vs Febreze:Which is more popular by branded search?
In August 2026, Febreze had more branded searches than Chemical Guys among car air fresheners worldwide. Febreze was estimated to have 201K branded searches compared to Chemical Guys’ 110K, and held a 25.7% Share of Search versus Chemical Guys’ 14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chemical Guys or Febreze?
Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Febreze, Chemical Guys. The figures are in the table below the chart.
View monthly share of search table
| Month | Yankee Candle | Febreze | Chemical Guys | Little Trees | Air Spencer | Moso Natural |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.4% | 9.5% | 1.1% | 0.47% | 0.04% |
| Nov 2025 | 78.6% | 12.9% | 7.1% | 0.95% | 0.43% | 0.03% |
| Dec 2025 | 83.5% | 9.2% | 6.1% | 0.82% | 0.37% | 0.03% |
| Jan 2026 | 64% | 23.4% | 10.5% | 1.4% | 0.63% | 0.07% |
| Feb 2026 | 55.9% | 25% | 16.7% | 1.5% | 0.82% | 0.07% |
| Mar 2026 | 53.6% | 24% | 19.7% | 1.8% | 0.79% | 0.13% |
| Apr 2026 | 46.4% | 25.4% | 25.4% | 1.9% | 0.83% | 0.09% |
| May 2026 | 46.4% | 25.4% | 25.4% | 1.9% | 0.83% | 0.09% |
| Jun 2026 | 48.4% | 26.5% | 21.7% | 2.4% | 0.87% | 0.12% |
| Jul 2026 | 50.4% | 27.6% | 18.4% | 2.5% | 0.9% | 0.12% |
| Aug 2026 | 57.5% | 25.7% | 14% | 1.9% | 0.84% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chemical Guys and Febreze comparison changed over the last 12 months?
3 findings
- Febreze was ahead of Chemical Guys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide moved from 9.5% to 14%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide moved from 17.4% to 25.7%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for car air fresheners worldwide in August 2026?
2 changes
In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.
In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Chemical Guys’ and Febreze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemical Guys
1 branded search term
- chemical guys
Febreze
1 branded search term
- febreze
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.