Air Spencer vs Febreze:Which is more popular by branded search?
In August 2026, Febreze had more branded searches than Air Spencer among car air fresheners worldwide. Febreze was estimated to have 201K branded searches compared to Air Spencer’s 6.6K, and held a 25.7% Share of Search versus Air Spencer’s 0.84%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Air Spencer or Febreze?
Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Febreze, Air Spencer. The figures are in the table below the chart.
View monthly share of search table
| Month | Yankee Candle | Febreze | Chemical Guys | Little Trees | Air Spencer | Moso Natural |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.4% | 9.5% | 1.1% | 0.47% | 0.04% |
| Nov 2025 | 78.6% | 12.9% | 7.1% | 0.95% | 0.43% | 0.03% |
| Dec 2025 | 83.5% | 9.2% | 6.1% | 0.82% | 0.37% | 0.03% |
| Jan 2026 | 64% | 23.4% | 10.5% | 1.4% | 0.63% | 0.07% |
| Feb 2026 | 55.9% | 25% | 16.7% | 1.5% | 0.82% | 0.07% |
| Mar 2026 | 53.6% | 24% | 19.7% | 1.8% | 0.79% | 0.13% |
| Apr 2026 | 46.4% | 25.4% | 25.4% | 1.9% | 0.83% | 0.09% |
| May 2026 | 46.4% | 25.4% | 25.4% | 1.9% | 0.83% | 0.09% |
| Jun 2026 | 48.4% | 26.5% | 21.7% | 2.4% | 0.87% | 0.12% |
| Jul 2026 | 50.4% | 27.6% | 18.4% | 2.5% | 0.9% | 0.12% |
| Aug 2026 | 57.5% | 25.7% | 14% | 1.9% | 0.84% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Air Spencer and Febreze comparison changed over the last 12 months?
3 findings
- Febreze was ahead of Air Spencer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air Spencer’s estimated Share of Search among car air fresheners worldwide moved from 0.47% to 0.84%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide moved from 17.4% to 25.7%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for car air fresheners worldwide in August 2026?
2 changes
In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%.
Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Air Spencer’s and Febreze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air Spencer
1 branded search term
- air spencer
Febreze
1 branded search term
- febreze
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.