Little Trees vs Yankee Candle:Which is more popular by branded search?

Name: Little Trees vs Yankee Candle: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yankee Candle had more branded searches than Little Trees among car air fresheners worldwide. Yankee Candle was estimated to have 450K branded searches compared to Little Trees’ 14.8K, and held a 57.5% Share of Search versus Little Trees’ 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among car air fresheners worldwide in August 2026Which is more popular in search, Little Trees or Yankee Candle?

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Which is more popular in search, Little Trees or Yankee Candle?

Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Little Trees and Yankee Candle among car air fresheners worldwide, by month

Month	Yankee Candle	Febreze	Chemical Guys	Little Trees	Air Spencer	Moso Natural
Oct 2025	71.4%	17.4%	9.5%	1.1%	0.47%	0.04%
Nov 2025	78.6%	12.9%	7.1%	0.95%	0.43%	0.03%
Dec 2025	83.5%	9.2%	6.1%	0.82%	0.37%	0.03%
Jan 2026	64%	23.4%	10.5%	1.4%	0.63%	0.07%
Feb 2026	55.9%	25%	16.7%	1.5%	0.82%	0.07%
Mar 2026	53.6%	24%	19.7%	1.8%	0.79%	0.13%
Apr 2026	46.4%	25.4%	25.4%	1.9%	0.83%	0.09%
May 2026	46.4%	25.4%	25.4%	1.9%	0.83%	0.09%
Jun 2026	48.4%	26.5%	21.7%	2.4%	0.87%	0.12%
Jul 2026	50.4%	27.6%	18.4%	2.5%	0.9%	0.12%
Aug 2026	57.5%	25.7%	14%	1.9%	0.84%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Little Trees and Yankee Candle comparison changed over the last 12 months?

3 findings

Yankee Candle was ahead of Little Trees in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide moved from 71.4% to 57.5%, and its estimated monthly branded searches moved from 823K to 450K.

How did search popularity change for car air fresheners worldwide in August 2026?

2 changes

In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%.
In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Little Trees’ and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.