How popular isLittle Trees in search?
In August 2026, there were an estimated 48K branded searches for Little Trees worldwide which is down 8.9% over the last 11 months. Little Trees holds 5.9% estimated Share of Search among car air fresheners worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yankee Candle55%Febreze24.6%
Chemical Guys13.6%Little Trees5.9%
Air Spencer0.81%
Moso Natural0.07%
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Which car air fresheners compete with Little Trees?
Share of Search by month for Yankee Candle, Febreze, Chemical Guys, Little Trees. The figures are in the table below the chart.
View monthly share of search table
| Month | Yankee Candle | Febreze | Chemical Guys | Little Trees | Air Spencer | Moso Natural |
|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 16.8% | 9.3% | 4.4% | 0.45% | 0.04% |
| Nov 2025 | 76.5% | 12.6% | 7% | 3.5% | 0.41% | 0.03% |
| Dec 2025 | 81.6% | 9% | 6.1% | 3% | 0.36% | 0.03% |
| Jan 2026 | 61.5% | 22.5% | 10.3% | 5.1% | 0.6% | 0.07% |
| Feb 2026 | 53.1% | 23.8% | 16.1% | 6.2% | 0.78% | 0.07% |
| Mar 2026 | 51% | 22.9% | 19% | 6.3% | 0.75% | 0.12% |
| Apr 2026 | 44% | 24.1% | 24.4% | 6.6% | 0.79% | 0.09% |
| May 2026 | 44% | 24.1% | 24.4% | 6.6% | 0.79% | 0.09% |
| Jun 2026 | 45.8% | 25.1% | 20.8% | 7.3% | 0.82% | 0.11% |
| Jul 2026 | 47.6% | 26.1% | 17.7% | 7.6% | 0.85% | 0.11% |
| Aug 2026 | 55% | 24.6% | 13.6% | 5.9% | 0.81% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 450K | +49.5% | +7.4 points | |
| 2, held 2nd | 24.6% | 201K | +21.8% | -1.5 points | |
| 3, held 3rd | 13.6% | 112K | 0% | -4 points | |
| 4, held 4th | 5.9% | 48K | -0.06% | -1.7 points | |
| 5, held 5th | 0.81% | 6.6K | +22.2% | 0 points | |
| 6, held 6th | 0.07% | 590 | -18.1% | 0 points |
55%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +7.4 points.
2.
24.6%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -1.5 points.
13.6%
Held 3rd. 112K estimated branded searches, 0% vs prior month. Share -4 points.
5.9%
Held 4th. 48K estimated branded searches, -0.06% vs prior month. Share -1.7 points.
0.81%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.07%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Little Trees and its closest rivals
- Little Trees vs Yankee Candle: compare search popularity
- Little Trees vs Chemical Guys: compare search popularity
- Little Trees vs Air Spencer: compare search popularity
- Little Trees vs Moso Natural: compare search popularity
- Compare Little Trees with any brand
Every comparison with Little Trees
5 comparisons
How has branded search demand for Little Trees changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Little Trees worldwide fell from 52.7K to 48K.
- Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide increased from 4.4% to 5.9%.
- Across the 11 months ending August 2026, Little Trees’ estimated Share of Search among car air fresheners worldwide peaked at 7.6% in July 2026 and was lowest at 3% in December 2025.
How did search popularity change for car air fresheners worldwide in August 2026?
6 changes
In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 47.6% to 55%.
In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 17.7% to 13.6%.
In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 7.6% to 5.9%.
In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 26.1% to 24.6%.
Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How is Little Trees measured?
Brandwave collects information about searches that people make online using Little Trees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- little trees
- little trees air freshener
- littletrees
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