Brandwave

How popular isYankee Candle in search?

In August 2026, there were an estimated 450K branded searches for Yankee Candle worldwide which is down 45.3% over the last 11 months. Yankee Candle holds 57.5% estimated Share of Search among car air fresheners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yankee Candle57.5%
  2. Febreze25.7%
  3. Chemical Guys14%
  4. Little Trees1.9%
  5. Air Spencer0.84%
  6. Moso Natural0.08%
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Which car air fresheners compete with Yankee Candle?

Yankee Candle against car air fresheners worldwide, by month

Share of Search by month for Yankee Candle, Febreze, Chemical Guys. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeChemical GuysLittle TreesAir SpencerMoso Natural
Oct 202571.4%17.4%9.5%1.1%0.47%0.04%
Nov 202578.6%12.9%7.1%0.95%0.43%0.03%
Dec 202583.5%9.2%6.1%0.82%0.37%0.03%
Jan 202664%23.4%10.5%1.4%0.63%0.07%
Feb 202655.9%25%16.7%1.5%0.82%0.07%
Mar 202653.6%24%19.7%1.8%0.79%0.13%
Apr 202646.4%25.4%25.4%1.9%0.83%0.09%
May 202646.4%25.4%25.4%1.9%0.83%0.09%
Jun 202648.4%26.5%21.7%2.4%0.87%0.12%
Jul 202650.4%27.6%18.4%2.5%0.9%0.12%
Aug 202657.5%25.7%14%1.9%0.84%0.08%
Sep 2026——————

  1. 1.Yankee Candle

    57.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +7 points.

  2. 2.Febreze

    25.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2 points.

  3. 3.Chemical Guys

    14%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -4.4 points.

  4. 4.Little Trees

    1.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Air Spencer

    0.84%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  6. 6.Moso Natural

    0.08%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Yankee Candle and its closest rivals

How has branded search demand for Yankee Candle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yankee Candle worldwide fell from 823K to 450K.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide decreased from 71.4% to 57.5%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide peaked at 83.5% in December 2025 and was lowest at 46.4% in April 2026.

How did search popularity change for car air fresheners worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%.

  2. In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.

  3. In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%.

  4. In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%.

  5. Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Yankee Candle compete?

Yankee Candle is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands4th of 65.5%Show ranking
Home fragrance brands4th of 65.6%Show ranking
Diffuser brands3rd of 66.1%Show ranking
Air freshener brands1st of 556.5%Show ranking
Car air fresheners1st of 657.5%Shown above

How is Yankee Candle measured?

Brandwave collects information about searches that people make online using Yankee Candle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yankee candle

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How the Brand Demand Index is measured

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