Brandwave

Air freshener brands:Which brands are most popular in search?

In August 2026, Yankee Candle was the most searched among air freshener brands worldwide, with an estimated 450K branded searches and 56.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yankee Candle56.5%
  2. Febreze25.2%
  3. Air Wick16.9%
  4. Glade1%
  5. Renuzit0.3%

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Share of SearchLeaderboard

Compare the air freshener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among air freshener brands worldwide, by month

Share of Search by month for Yankee Candle, Febreze, Air Wick. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeAir WickGladeRenuzit
Oct 202568.6%16.8%13.8%0.68%0.2%
Nov 202576.4%12.6%10.3%0.51%0.15%
Dec 202582.9%9.1%7.5%0.36%0.13%
Jan 202661.3%22.4%15.1%0.9%0.32%
Feb 202654.4%24.4%19.9%0.97%0.35%
Mar 202654.2%24.3%19.9%1.2%0.35%
Apr 202649.2%27%22.1%1.3%0.39%
May 202651.5%28.2%18.8%1.1%0.41%
Jun 202651.5%28.2%18.8%1.1%0.41%
Jul 202651.3%28.1%18.8%1.4%0.41%
Aug 202656.5%25.2%16.9%1%0.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Yankee Candle

    56.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +5.2 points.

  2. 2.Febreze

    25.2%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2.9 points.

  3. 3.Air Wick

    16.9%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share -1.8 points.

  4. 4.Glade

    1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Renuzit

    0.3%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among air freshener brands worldwide?

In August 2026, Yankee Candle was the most searched among air freshener brands worldwide, with an estimated 450K branded searches and 56.5% estimated Share of Search within this set. Febreze is in 2nd place, 31.3 percentage points behind at 25.2% Share of Search.

Global air freshener brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yankee Candle68.6% → 56.5%82.9%Dec 202549.2%Apr 20261st
Febreze16.8% → 25.2%28.2%May 20269.1%Dec 20252nd
Air Wick13.8% → 16.9%22.1%Apr 20267.5%Dec 20253rd
Glade0.68% → 1%1.4%Jul 20260.36%Dec 20254th
Renuzit0.2% → 0.3%0.41%May 20260.13%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide decreased from 68.6% to 56.5%.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide increased from 16.8% to 25.2%.
  • Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide increased from 13.8% to 16.9%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide peaked at 82.9% in December 2025 and was lowest at 49.2% in April 2026.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide peaked at 28.2% in May 2026 and was lowest at 9.1% in December 2025.
  • Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide peaked at 22.1% in April 2026 and was lowest at 7.5% in December 2025.
  • Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands worldwide peaked at 1.4% in July 2026 and was lowest at 0.36% in December 2025.
  • Across the 11 months ending August 2026, Glade and Renuzit held steady: their estimated Share of Search among air freshener brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for air freshener brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.

  2. In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.

  3. In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.

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