Air Wick vs Pura:Which is more popular?
In September 2026, Air Wick had more branded searches than Pura among air freshener brands worldwide. Air Wick had about 165,000 branded searches, while Pura had 9,900. Air Wick made up 17.6% of all air freshener brand searches we track, and Pura accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Air Wick and Pura each appeared in three of the four answers. Air Wick was mentioned before Pura in three out of four answers.
Who do people search for more?
Air Wick, about 17 searches for every 1 for Pura
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Air Wick, named ahead of Pura in 3 of 4 answers
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Air Wick was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pura was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Air Wick was listed before Pura in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Febreze4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Air Wick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pura3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Glade3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yankee Candle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Renuzit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about air freshener brands
4 answers
Asked ChatGPT
“Which air freshener brand should I buy?”
Asked ChatGPT
“What are the best air freshener brands?”
Asked ChatGPT
“What's the best air freshener brand for a home?”
Searched Google, AI Overview
“car air freshener”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best air freshener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Air Wick or Pura more popular in search?
This chart shows how often people search Google for Air Wick and Pura by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Air Wick, Pura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Febreze | Air Wick | Pura | Glade | Renuzit |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.6% | 13.6% | 0.82% | 0.67% | 0.2% |
| Nov 2025 | 75.7% | 12.5% | 10.2% | 0.92% | 0.5% | 0.15% |
| Dec 2025 | 82.2% | 9% | 7.4% | 0.81% | 0.36% | 0.13% |
| Jan 2026 | 60.5% | 22.1% | 14.8% | 1.3% | 0.89% | 0.32% |
| Feb 2026 | 53.7% | 24.1% | 19.7% | 1.2% | 0.96% | 0.35% |
| Mar 2026 | 53.6% | 24% | 19.7% | 1.2% | 1.2% | 0.35% |
| Apr 2026 | 48.6% | 26.6% | 21.8% | 1.3% | 1.3% | 0.39% |
| May 2026 | 50.6% | 27.7% | 18.5% | 1.7% | 1.1% | 0.4% |
| Jun 2026 | 50.8% | 27.8% | 18.5% | 1.4% | 1.1% | 0.4% |
| Jul 2026 | 50.5% | 27.7% | 18.4% | 1.7% | 1.4% | 0.4% |
| Aug 2026 | 55.8% | 24.9% | 16.7% | 1.2% | 1% | 0.3% |
| Sep 2026 | 58.7% | 21.5% | 17.6% | 1.1% | 0.87% | 0.26% |
How has the Air Wick and Pura comparison changed over the last 12 months?
3 findings
- Air Wick was ahead of Pura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands worldwide moved from 13.6% to 17.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Pura’s share of searches among air freshener brands worldwide moved from 0.82% to 1.1%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for air freshener brands worldwide in September 2026?
1 change
In September 2026, Air Wick gained share of searches among air freshener brands worldwide, from 16.7% to 17.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Air Wick’s and Pura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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