How popular isAir Wick in search?
In August 2026, there were an estimated 135K branded searches for Air Wick worldwide which is down 18.2% over the last 11 months. Air Wick holds 16.9% estimated Share of Search among air freshener brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yankee Candle56.5%Febreze25.2%
Air Wick16.9%
Glade1%
Renuzit0.3%
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Which air freshener brands compete with Air Wick?
Share of Search by month for Yankee Candle, Febreze, Air Wick. The figures are in the table below the chart.
View monthly share of search table
| Month | Yankee Candle | Febreze | Air Wick | Glade | Renuzit |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 16.8% | 13.8% | 0.68% | 0.2% |
| Nov 2025 | 76.4% | 12.6% | 10.3% | 0.51% | 0.15% |
| Dec 2025 | 82.9% | 9.1% | 7.5% | 0.36% | 0.13% |
| Jan 2026 | 61.3% | 22.4% | 15.1% | 0.9% | 0.32% |
| Feb 2026 | 54.4% | 24.4% | 19.9% | 0.97% | 0.35% |
| Mar 2026 | 54.2% | 24.3% | 19.9% | 1.2% | 0.35% |
| Apr 2026 | 49.2% | 27% | 22.1% | 1.3% | 0.39% |
| May 2026 | 51.5% | 28.2% | 18.8% | 1.1% | 0.41% |
| Jun 2026 | 51.5% | 28.2% | 18.8% | 1.1% | 0.41% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.4% | 0.41% |
| Aug 2026 | 56.5% | 25.2% | 16.9% | 1% | 0.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 450K | +49.5% | +5.2 points | |
| 2, held 2nd | 25.2% | 201K | +21.8% | -2.9 points | |
| 3, held 3rd | 16.9% | 135K | +22.7% | -1.8 points | |
| 4, held 4th | 1% | 8.1K | 0% | -0.4 points | |
| 5, held 5th | 0.3% | 2.4K | 0% | -0.1 points |
56.5%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +5.2 points.
2.
25.2%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2.9 points.
3.
Air Wick16.9%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share -1.8 points.
4.
Glade1%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Renuzit0.3%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Air Wick and its closest rivals
How has branded search demand for Air Wick changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Air Wick worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide increased from 13.8% to 16.9%.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide peaked at 22.1% in April 2026 and was lowest at 7.5% in December 2025.
How did search popularity change for air freshener brands worldwide in August 2026?
3 changes
In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.
In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.
In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.
How is Air Wick measured?
Brandwave collects information about searches that people make online using Air Wick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- air wick
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