Air Wick vs Glade:Which is more popular by branded search?
In August 2026, Air Wick had more branded searches than Glade among air freshener brands worldwide. Air Wick was estimated to have 135K branded searches compared to Glade’s 8.1K, and held a 16.9% Share of Search versus Glade’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Air Wick or Glade?
Compare the air freshener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Air Wick, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Yankee Candle | Febreze | Air Wick | Glade | Renuzit |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 16.8% | 13.8% | 0.68% | 0.2% |
| Nov 2025 | 76.4% | 12.6% | 10.3% | 0.51% | 0.15% |
| Dec 2025 | 82.9% | 9.1% | 7.5% | 0.36% | 0.13% |
| Jan 2026 | 61.3% | 22.4% | 15.1% | 0.9% | 0.32% |
| Feb 2026 | 54.4% | 24.4% | 19.9% | 0.97% | 0.35% |
| Mar 2026 | 54.2% | 24.3% | 19.9% | 1.2% | 0.35% |
| Apr 2026 | 49.2% | 27% | 22.1% | 1.3% | 0.39% |
| May 2026 | 51.5% | 28.2% | 18.8% | 1.1% | 0.41% |
| Jun 2026 | 51.5% | 28.2% | 18.8% | 1.1% | 0.41% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.4% | 0.41% |
| Aug 2026 | 56.5% | 25.2% | 16.9% | 1% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Air Wick and Glade comparison changed over the last 12 months?
3 findings
- Air Wick was ahead of Glade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide moved from 13.8% to 16.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands worldwide moved from 0.68% to 1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for air freshener brands worldwide in August 2026?
1 change
In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Air Wick’s and Glade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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