Febreze vs Pura:Which is more popular?
In September 2026, Febreze had more branded searches than Pura among air freshener brands worldwide. Febreze had about 201,000 branded searches, while Pura had 9,900. Febreze made up 21.5% of all air freshener brand searches we track, and Pura accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Febreze appeared in all four answers and Pura in three. Febreze was mentioned before Pura in three out of four answers.
Who do people search for more?
Febreze, about 20 searches for every 1 for Pura
Who does AI mention more?
Febreze, mentioned in every answer we collected
Who does AI recommend more?
Febreze, named ahead of Pura in 3 of 4 answers
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Febreze appeared in all four answers. Pura was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Febreze was listed before Pura in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Febreze4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Air Wick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pura3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Glade3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yankee Candle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Renuzit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about air freshener brands
4 answers
Asked ChatGPT
“Which air freshener brand should I buy?”
Asked ChatGPT
“What are the best air freshener brands?”
Asked ChatGPT
“What's the best air freshener brand for a home?”
Searched Google, AI Overview
“car air freshener”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best air freshener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Febreze or Pura more popular in search?
This chart shows how often people search Google for Febreze and Pura by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Febreze, Pura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Febreze | Air Wick | Pura | Glade | Renuzit |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.6% | 13.6% | 0.82% | 0.67% | 0.2% |
| Nov 2025 | 75.7% | 12.5% | 10.2% | 0.92% | 0.5% | 0.15% |
| Dec 2025 | 82.2% | 9% | 7.4% | 0.81% | 0.36% | 0.13% |
| Jan 2026 | 60.5% | 22.1% | 14.8% | 1.3% | 0.89% | 0.32% |
| Feb 2026 | 53.7% | 24.1% | 19.7% | 1.2% | 0.96% | 0.35% |
| Mar 2026 | 53.6% | 24% | 19.7% | 1.2% | 1.2% | 0.35% |
| Apr 2026 | 48.6% | 26.6% | 21.8% | 1.3% | 1.3% | 0.39% |
| May 2026 | 50.6% | 27.7% | 18.5% | 1.7% | 1.1% | 0.4% |
| Jun 2026 | 50.8% | 27.8% | 18.5% | 1.4% | 1.1% | 0.4% |
| Jul 2026 | 50.5% | 27.7% | 18.4% | 1.7% | 1.4% | 0.4% |
| Aug 2026 | 55.8% | 24.9% | 16.7% | 1.2% | 1% | 0.3% |
| Sep 2026 | 58.7% | 21.5% | 17.6% | 1.1% | 0.87% | 0.26% |
How has the Febreze and Pura comparison changed over the last 12 months?
3 findings
- Febreze was ahead of Pura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Febreze’s share of searches among air freshener brands worldwide moved from 16.6% to 21.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Pura’s share of searches among air freshener brands worldwide moved from 0.82% to 1.1%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for air freshener brands worldwide in September 2026?
1 change
In September 2026, Febreze lost share of searches among air freshener brands worldwide, from 24.9% to 21.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Febreze’s and Pura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air freshener brands
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