Brandwave

How popular isFebreze in search?

In August 2026, there were an estimated 201K branded searches for Febreze worldwide which held steady over the last 11 months. Febreze holds 25.2% estimated Share of Search among air freshener brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yankee Candle56.5%
  2. Febreze25.2%
  3. Air Wick16.9%
  4. Glade1%
  5. Renuzit0.3%
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Where does Febreze compete?

Febreze is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Air freshener brands2nd of 525.2%Shown below
Car air fresheners2nd of 625.7%Show ranking

Which air freshener brands compete with Febreze?

Febreze against air freshener brands worldwide, by month

Share of Search by month for Yankee Candle, Febreze, Air Wick. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeAir WickGladeRenuzit
Oct 202568.6%16.8%13.8%0.68%0.2%
Nov 202576.4%12.6%10.3%0.51%0.15%
Dec 202582.9%9.1%7.5%0.36%0.13%
Jan 202661.3%22.4%15.1%0.9%0.32%
Feb 202654.4%24.4%19.9%0.97%0.35%
Mar 202654.2%24.3%19.9%1.2%0.35%
Apr 202649.2%27%22.1%1.3%0.39%
May 202651.5%28.2%18.8%1.1%0.41%
Jun 202651.5%28.2%18.8%1.1%0.41%
Jul 202651.3%28.1%18.8%1.4%0.41%
Aug 202656.5%25.2%16.9%1%0.3%
Sep 2026—————

  1. 1.Yankee Candle

    56.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +5.2 points.

  2. 2.Febreze

    25.2%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share -2.9 points.

  3. 3.Air Wick

    16.9%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share -1.8 points.

  4. 4.Glade

    1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Renuzit

    0.3%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Febreze and its closest rivals

How has branded search demand for Febreze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Febreze worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide increased from 16.8% to 25.2%.
  • Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide peaked at 28.2% in May 2026 and was lowest at 9.1% in December 2025.

How did search popularity change for air freshener brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.

  2. In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.

  3. In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.

How is Febreze measured?

Brandwave collects information about searches that people make online using Febreze’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • febreze

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How the Brand Demand Index is measured

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