Brandwave

How popular isYankee Candle in search?

In August 2026, there were an estimated 450K branded searches for Yankee Candle worldwide which is down 45.3% over the last 11 months. Yankee Candle holds 6.1% estimated Share of Search among diffuser brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works82.4%
  2. Diptyque11.1%
  3. Yankee Candle6.1%
  4. Muji0.3%
  5. Neom0.13%
  6. Vitruvi0.04%
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Which diffuser brands compete with Yankee Candle?

Yankee Candle against diffuser brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Yankee Candle. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueYankee CandleMujiNeomVitruvi
Oct 202578.4%10.5%10.5%0.23%0.23%0.04%
Nov 202581.6%9%9%0.16%0.3%0.03%
Dec 202582.9%7.4%9.1%0.14%0.37%0.03%
Jan 202677.9%12.8%8.6%0.35%0.28%0.04%
Feb 202682.3%11.1%6.1%0.3%0.24%0.03%
Mar 202680.2%13.2%5.9%0.43%0.24%0.03%
Apr 202683.2%11.2%5%0.37%0.16%0.03%
May 202681.2%13.4%4.9%0.36%0.16%0.04%
Jun 202684.2%11.3%4.1%0.25%0.11%0.03%
Jul 202681.2%13.4%4.9%0.36%0.13%0.04%
Aug 202682.4%11.1%6.1%0.3%0.13%0.04%
Sep 2026——————

  1. 1.Bath & Body Works

    82.4%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Diptyque

    11.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Yankee Candle

    6.1%

    Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  4. 4.Muji

    0.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Neom

    0.13%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Vitruvi

    0.04%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Yankee Candle and its closest rivals

How has branded search demand for Yankee Candle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yankee Candle worldwide fell from 823K to 450K.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide decreased from 10.5% to 6.1%.
  • Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide peaked at 10.5% in October 2025 and was lowest at 4.1% in June 2026.

How did search popularity change for diffuser brands worldwide in August 2026?

  1. In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%.

  2. In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.

  3. In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%.

  4. Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

Where does Yankee Candle compete?

Yankee Candle is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands4th of 65.5%Show ranking
Home fragrance brands4th of 65.6%Show ranking
Diffuser brands3rd of 66.1%Shown above
Air freshener brands1st of 556.5%Show ranking
Car air fresheners1st of 657.5%Show ranking

How is Yankee Candle measured?

Brandwave collects information about searches that people make online using Yankee Candle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yankee candle

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How the Brand Demand Index is measured

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