Brandwave

P.F. Candle Co. vs Yankee Candle:Which is more popular?

In September 2026, Yankee Candle had more branded searches than P.F. Candle Co. among home fragrance brands worldwide. Yankee Candle had about 550,000 branded searches, while P.F. Candle Co. had 14,800. Yankee Candle made up 6.5% of all home fragrance brand searches we track, and P.F. Candle Co. accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about home fragrance brands, P.F. Candle Co. appeared in two of the five answers and Yankee Candle in one. P.F. Candle Co. was mentioned before Yankee Candle in two out of three answers that named either.

Among home fragrance brands worldwide in September 2026

Who do people search for more?

Yankee Candle, about 37 searches for every 1 for P.F. Candle Co.

Yankee Candle 550K searchesP.F. Candle Co. 14.8K searches

Who does AI mention more?

P.F. Candle Co., mentioned in 2 of 5 answers, Yankee Candle in 1

P.F. Candle Co. in 2 of 5Yankee Candle in 1 of 5

Who does AI recommend more?

P.F. Candle Co., named ahead of Yankee Candle in 2 of 3 answers

P.F. Candle Co. first in 2Yankee Candle first in 1

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Top home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yankee Candle was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. P.F. Candle Co. was listed before Yankee Candle in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Trudon2nd
  3. Nest New York3rd
  4. Voluspa4th
  5. Jo Malone5th
  6. LAFCO6th
  7. P.F. Candle Co.7th
  8. Yankee Candle8th
  9. Bath & Body Works9th
  10. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is P.F. Candle Co. or Yankee Candle more popular in search?

This chart shows how often people search Google for P.F. Candle Co. and Yankee Candle by name. Each line represents a brand's share of searches for all ten home fragrance brands we track, month by month, from English-language searches worldwide.

P.F. Candle Co. and Yankee Candle among home fragrance brands worldwide, by month

Share of searches by month for Yankee Candle, P.F. Candle Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleTrudonVoluspaNeomP.F. Candle Co.Nest New YorkLAFCO
Oct 202571.9%9.5%7.7%9.5%0.38%0.47%0.21%0.17%0.11%0.08%
Nov 202575.9%8.2%6.7%8.2%0.22%0.33%0.27%0.15%0.1%0.07%
Dec 202577%6.8%6.8%8.3%0.27%0.27%0.34%0.12%0.08%0.04%
Jan 202670.3%11.3%9.3%7.6%0.46%0.46%0.25%0.17%0.14%0.09%
Feb 202675.2%9.9%8.1%5.4%0.4%0.4%0.22%0.18%0.15%0.08%
Mar 202672.2%11.6%9.5%5.2%0.47%0.38%0.21%0.17%0.14%0.09%
Apr 202674.6%9.8%9.8%4.4%0.48%0.4%0.14%0.14%0.14%0.08%
May 202673%11.7%9.6%4.3%0.47%0.39%0.14%0.17%0.14%0.09%
Jun 202678%10.3%6.9%3.8%0.41%0.28%0.1%0.12%0.1%0.08%
Jul 202674.4%11.9%8%4.4%0.39%0.39%0.12%0.18%0.12%0.1%
Aug 202675.3%9.9%8.1%5.4%0.4%0.33%0.12%0.15%0.15%0.08%
Sep 202674.3%9.8%8%6.5%0.48%0.39%0.18%0.18%0.14%0.08%

How has the P.F. Candle Co. and Yankee Candle comparison changed over the last 12 months?

3 findings

How did search popularity change for home fragrance brands worldwide in September 2026?

1 change

  1. In September 2026, Yankee Candle gained share of searches among home fragrance brands worldwide, from 5.4% to 6.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using P.F. Candle Co.’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

P.F. Candle Co.

2 branded search terms

  • pf candle
  • pf candle co

Yankee Candle

1 branded search term

  • yankee candle

How the Brand Demand Index is measured

Other head-to-heads among home fragrance brands

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