Vitruvi vs Yankee Candle:Which is more popular by branded search?

Name: Vitruvi vs Yankee Candle: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yankee Candle had more branded searches than Vitruvi among diffuser brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to Vitruvi’s 2.9K, and held a 6.1% Share of Search versus Vitruvi’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among diffuser brands worldwide in August 2026Which is more popular in search, Vitruvi or Yankee Candle?

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Which is more popular in search, Vitruvi or Yankee Candle?

Compare the diffuser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Vitruvi and Yankee Candle among diffuser brands worldwide, by month

Month	Bath & Body Works	Diptyque	Yankee Candle	Muji	Neom	Vitruvi
Oct 2025	78.4%	10.5%	10.5%	0.23%	0.23%	0.04%
Nov 2025	81.6%	9%	9%	0.16%	0.3%	0.03%
Dec 2025	82.9%	7.4%	9.1%	0.14%	0.37%	0.03%
Jan 2026	77.9%	12.8%	8.6%	0.35%	0.28%	0.04%
Feb 2026	82.3%	11.1%	6.1%	0.3%	0.24%	0.03%
Mar 2026	80.2%	13.2%	5.9%	0.43%	0.24%	0.03%
Apr 2026	83.2%	11.2%	5%	0.37%	0.16%	0.03%
May 2026	81.2%	13.4%	4.9%	0.36%	0.16%	0.04%
Jun 2026	84.2%	11.3%	4.1%	0.25%	0.11%	0.03%
Jul 2026	81.2%	13.4%	4.9%	0.36%	0.13%	0.04%
Aug 2026	82.4%	11.1%	6.1%	0.3%	0.13%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Vitruvi and Yankee Candle comparison changed over the last 12 months?

3 findings

Yankee Candle was ahead of Vitruvi in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Vitruvi’s estimated Share of Search among diffuser brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.9K.
Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide moved from 10.5% to 6.1%, and its estimated monthly branded searches moved from 823K to 450K.

How did search popularity change for diffuser brands worldwide in August 2026?

1 change

In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Vitruvi’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.