Muji vs Neom:Which is more popular by branded search?
In August 2026, Muji had more branded searches than Neom among diffuser brands worldwide. Muji was estimated to have 22.2K branded searches compared to Neom’s 9.9K, and held a 0.3% Share of Search versus Neom’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Muji or Neom?
Compare the diffuser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muji, Neom. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Yankee Candle | Muji | Neom | Vitruvi |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 10.5% | 10.5% | 0.23% | 0.23% | 0.04% |
| Nov 2025 | 81.6% | 9% | 9% | 0.16% | 0.3% | 0.03% |
| Dec 2025 | 82.9% | 7.4% | 9.1% | 0.14% | 0.37% | 0.03% |
| Jan 2026 | 77.9% | 12.8% | 8.6% | 0.35% | 0.28% | 0.04% |
| Feb 2026 | 82.3% | 11.1% | 6.1% | 0.3% | 0.24% | 0.03% |
| Mar 2026 | 80.2% | 13.2% | 5.9% | 0.43% | 0.24% | 0.03% |
| Apr 2026 | 83.2% | 11.2% | 5% | 0.37% | 0.16% | 0.03% |
| May 2026 | 81.2% | 13.4% | 4.9% | 0.36% | 0.16% | 0.04% |
| Jun 2026 | 84.2% | 11.3% | 4.1% | 0.25% | 0.11% | 0.03% |
| Jul 2026 | 81.2% | 13.4% | 4.9% | 0.36% | 0.13% | 0.04% |
| Aug 2026 | 82.4% | 11.1% | 6.1% | 0.3% | 0.13% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Muji and Neom comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Muji took it in January 2026.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among diffuser brands worldwide moved from 0.23% to 0.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Neom’s estimated Share of Search among diffuser brands worldwide moved from 0.23% to 0.13%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for diffuser brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Muji’s and Neom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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