Brandwave

How popular isVitruvi in search?

In August 2026, there were an estimated 2.9K branded searches for Vitruvi worldwide which held steady over the last 11 months. Vitruvi holds 0.04% estimated Share of Search among diffuser brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works82.4%
  2. Diptyque11.1%
  3. Yankee Candle6.1%
  4. Muji0.3%
  5. Neom0.13%
  6. Vitruvi0.04%
Vitruvi website (opens in a new tab)

Follow Vitruvi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which diffuser brands compete with Vitruvi?

Vitruvi against diffuser brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Yankee Candle, Vitruvi. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueYankee CandleMujiNeomVitruvi
Oct 202578.4%10.5%10.5%0.23%0.23%0.04%
Nov 202581.6%9%9%0.16%0.3%0.03%
Dec 202582.9%7.4%9.1%0.14%0.37%0.03%
Jan 202677.9%12.8%8.6%0.35%0.28%0.04%
Feb 202682.3%11.1%6.1%0.3%0.24%0.03%
Mar 202680.2%13.2%5.9%0.43%0.24%0.03%
Apr 202683.2%11.2%5%0.37%0.16%0.03%
May 202681.2%13.4%4.9%0.36%0.16%0.04%
Jun 202684.2%11.3%4.1%0.25%0.11%0.03%
Jul 202681.2%13.4%4.9%0.36%0.13%0.04%
Aug 202682.4%11.1%6.1%0.3%0.13%0.04%
Sep 2026——————

  1. 1.Bath & Body Works

    82.4%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Diptyque

    11.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Yankee Candle

    6.1%

    Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  4. 4.Muji

    0.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Neom

    0.13%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Vitruvi

    0.04%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Vitruvi and its closest rivals

How has branded search demand for Vitruvi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vitruvi worldwide held steady at 2.9K.
  • Across the 11 months ending August 2026, Vitruvi’s estimated Share of Search among diffuser brands worldwide held steady at 0.04%.

How did search popularity change for diffuser brands worldwide in August 2026?

  1. In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%.

  2. In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.

  3. In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%.

  4. Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

How is Vitruvi measured?

Brandwave collects information about searches that people make online using Vitruvi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vitruvi diffuser

Do you work for Vitruvi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vitruvi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free