Muji vs Vitruvi:Which is more popular by branded search?
In August 2026, Muji had more branded searches than Vitruvi among diffuser brands worldwide. Muji was estimated to have 22.2K branded searches compared to Vitruvi’s 2.9K, and held a 0.3% Share of Search versus Vitruvi’s 0.04%. These are worldwide searches for English-language branded terms.
Follow Muji vs Vitruvi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Muji or Vitruvi?
Compare the diffuser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muji, Vitruvi. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Yankee Candle | Muji | Neom | Vitruvi |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 10.5% | 10.5% | 0.23% | 0.23% | 0.04% |
| Nov 2025 | 81.6% | 9% | 9% | 0.16% | 0.3% | 0.03% |
| Dec 2025 | 82.9% | 7.4% | 9.1% | 0.14% | 0.37% | 0.03% |
| Jan 2026 | 77.9% | 12.8% | 8.6% | 0.35% | 0.28% | 0.04% |
| Feb 2026 | 82.3% | 11.1% | 6.1% | 0.3% | 0.24% | 0.03% |
| Mar 2026 | 80.2% | 13.2% | 5.9% | 0.43% | 0.24% | 0.03% |
| Apr 2026 | 83.2% | 11.2% | 5% | 0.37% | 0.16% | 0.03% |
| May 2026 | 81.2% | 13.4% | 4.9% | 0.36% | 0.16% | 0.04% |
| Jun 2026 | 84.2% | 11.3% | 4.1% | 0.25% | 0.11% | 0.03% |
| Jul 2026 | 81.2% | 13.4% | 4.9% | 0.36% | 0.13% | 0.04% |
| Aug 2026 | 82.4% | 11.1% | 6.1% | 0.3% | 0.13% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Muji and Vitruvi comparison changed over the last 12 months?
3 findings
- Muji was ahead of Vitruvi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among diffuser brands worldwide moved from 0.23% to 0.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Vitruvi’s estimated Share of Search among diffuser brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for diffuser brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Muji’s and Vitruvi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.