Brandwave

How popular isMuji in search?

In August 2026, there were an estimated 22.2K branded searches for Muji worldwide which is up 22.7% over the last 11 months. Muji holds 0.3% estimated Share of Search among diffuser brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works82.4%
  2. Diptyque11.1%
  3. Yankee Candle6.1%
  4. Muji0.3%
  5. Neom0.13%
  6. Vitruvi0.04%
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Which diffuser brands compete with Muji?

Muji against diffuser brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Yankee Candle, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueYankee CandleMujiNeomVitruvi
Oct 202578.4%10.5%10.5%0.23%0.23%0.04%
Nov 202581.6%9%9%0.16%0.3%0.03%
Dec 202582.9%7.4%9.1%0.14%0.37%0.03%
Jan 202677.9%12.8%8.6%0.35%0.28%0.04%
Feb 202682.3%11.1%6.1%0.3%0.24%0.03%
Mar 202680.2%13.2%5.9%0.43%0.24%0.03%
Apr 202683.2%11.2%5%0.37%0.16%0.03%
May 202681.2%13.4%4.9%0.36%0.16%0.04%
Jun 202684.2%11.3%4.1%0.25%0.11%0.03%
Jul 202681.2%13.4%4.9%0.36%0.13%0.04%
Aug 202682.4%11.1%6.1%0.3%0.13%0.04%
Sep 2026——————

  1. 1.Bath & Body Works

    82.4%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Diptyque

    11.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Yankee Candle

    6.1%

    Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  4. 4.Muji

    0.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Neom

    0.13%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Vitruvi

    0.04%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Muji and its closest rivals

How has branded search demand for Muji changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Muji worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Muji’s estimated Share of Search among diffuser brands worldwide held steady, from 0.23% to 0.3%.

How did search popularity change for diffuser brands worldwide in August 2026?

  1. In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%.

  2. In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.

  3. In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%.

  4. Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

Where does Muji compete?

Muji is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cushion brands5th of 60.04%Show ranking
Diffuser brands4th of 60.3%Shown above
Laundry baskets5th of 66.6%Show ranking
Storage baskets5th of 68%Show ranking

How is Muji measured?

Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • muji store

Do you work for Muji? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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