Brandwave

Cushion brands:Which brands are most popular in search?

In August 2026, IKEA was the most searched among cushion brands worldwide, with an estimated 55.6M branded searches and 92.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA92.9%
  2. Zara Home5.6%
  3. H&M Home1.4%
  4. Society60.12%
  5. Muji0.04%
  6. Amara<0.01%

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Share of SearchLeaderboard

Compare the cushion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cushion brands worldwide, by month

Share of Search by month for IKEA, Zara Home. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAZara HomeH&M HomeSociety6MujiAmara
Oct 202592.9%5.6%1.4%0.12%0.03%<0.01%
Nov 202590.1%8.1%1.6%0.15%0.04%<0.01%
Dec 202591.7%6.7%1.4%0.15%0.04%<0.01%
Jan 202691.7%6.7%1.4%0.15%0.04%<0.01%
Feb 202692.9%5.6%1.4%0.12%0.04%<0.01%
Mar 202692.8%5.6%1.4%0.15%0.06%<0.01%
Apr 202692.9%5.6%1.4%0.12%0.05%<0.01%
May 202692.9%5.6%1.4%0.12%0.05%<0.01%
Jun 202693.1%5.6%1.1%0.12%0.04%<0.01%
Jul 202691.7%6.8%1.4%0.12%0.04%<0.01%
Aug 202692.9%5.6%1.4%0.12%0.04%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.IKEA

    92.9%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  2. 2.Zara Home

    5.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.H&M Home

    1.4%

    Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Society6

    0.12%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Muji

    0.04%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Amara

    <0.01%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cushion brands worldwide?

In August 2026, IKEA was the most searched among cushion brands worldwide, with an estimated 55.6M branded searches and 92.9% estimated Share of Search within this set. Zara Home is in 2nd place, 87.3 percentage points behind at 5.6% Share of Search.

Global cushion brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA92.9%93.1%Jun 202690.1%Nov 20251st
Zara Home5.6%8.1%Nov 20255.6%Mar 20262nd
H&M Home1.4%1.6%Nov 20251.1%Jun 20263rd
Society60.12%0.15%Mar 20260.12%Jul 20264th
Muji0.03% → 0.04%0.06%Mar 20260.03%Oct 20255th
Amara<0.01%<0.01%Jun 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide peaked at 93.1% in June 2026 and was lowest at 90.1% in November 2025.
  • Across the 11 months ending August 2026, Zara Home’s estimated Share of Search among cushion brands worldwide peaked at 8.1% in November 2025 and was lowest at 5.6% in March 2026.
  • Across the 11 months ending August 2026, IKEA, Zara Home, H&M Home, Society6, Muji and Amara held steady: their estimated Share of Search among cushion brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cushion brands worldwide in August 2026?

  1. In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.

  2. In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.

  3. Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

How the Brand Demand Index is measured

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